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Period during which U.S. consumers will start holiday shopping 2018
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Period during which U.S. consumers will start holiday shopping 2018
Period during which consumers are most likely to begin buying holiday gifts in the United States as of September 2018
by Emma Bedford,
last edited
Aug 14, 2019
This statistic displays the period which consumers are most likely to begin buying holiday gifts in the United States as of September 2018. Some 39 percent of survey respondents stated that they were likely to start their holiday shopping before the end of October in 2018.
Holiday Season in the United States
The holiday season is just around the corner and it’s truly the best time of the year for both consumers and retailers of all shapes and sizes. Since the recession in 2008, Christmas holiday retail sales in the United States have grown steadily. In 2014, Christmas retail sales grew to about 620 billion U.S. dollars; a 4.1 percent increase from the previous year. The amount of money that U.S. consumers plan to spend on gifts has also increased. A November 2015 survey revealed that U.S. consumers expect to spend, on average, aprroximately 830 U.S. dollars in 2015; over a 100 U.S. dollar increase from 2014.
Ever the optimists, Millennials are approaching the holiday season with more vigor than older shoppers — putting them squarely at the top of many retailers' wish lists. A survey by Shullman Research Center revealed that 57 percent of U.S. holiday shoppers in 2015 will be Millennials. Black Friday is also the day most Millennials plan to begin their holiday shopping; roughly 67 percent according to a survey by Russell Research.
For millions of people, Black Friday is the time to do some serious Christmas shopping --even before the last of the Thanksgiving leftovers are gone! It is the Friday after Thanksgiving, and it's one of the major shopping days of the year in the United States -falling anywhere between November 23 and 29. While it's not recognized as an official US holiday, many employees have the day off -except those working in retail. Ever since the start of the modern Macy's Thanksgiving Day Parade in 1924, the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday shopping season.
Period during which consumers are most likely to begin buying holiday gifts in the United States as of September 2018
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by Emma Bedford,
last edited
Aug 14, 2019
This statistic displays the period which consumers are most likely to begin buying holiday gifts in the United States as of September 2018. Some 39 percent of survey respondents stated that they were likely to start their holiday shopping before the end of October in 2018.
Holiday Season in the United States
The holiday season is just around the corner and it’s truly the best time of the year for both consumers and retailers of all shapes and sizes. Since the recession in 2008, Christmas holiday retail sales in the United States have grown steadily. In 2014, Christmas retail sales grew to about 620 billion U.S. dollars; a 4.1 percent increase from the previous year. The amount of money that U.S. consumers plan to spend on gifts has also increased. A November 2015 survey revealed that U.S. consumers expect to spend, on average, aprroximately 830 U.S. dollars in 2015; over a 100 U.S. dollar increase from 2014.
Ever the optimists, Millennials are approaching the holiday season with more vigor than older shoppers — putting them squarely at the top of many retailers' wish lists. A survey by Shullman Research Center revealed that 57 percent of U.S. holiday shoppers in 2015 will be Millennials. Black Friday is also the day most Millennials plan to begin their holiday shopping; roughly 67 percent according to a survey by Russell Research.
For millions of people, Black Friday is the time to do some serious Christmas shopping --even before the last of the Thanksgiving leftovers are gone! It is the Friday after Thanksgiving, and it's one of the major shopping days of the year in the United States -falling anywhere between November 23 and 29. While it's not recognized as an official US holiday, many employees have the day off -except those working in retail. Ever since the start of the modern Macy's Thanksgiving Day Parade in 1924, the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday shopping season.
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- Release date
- October 2018
- Region
- United States
- Survey time period
- September 6 to 13, 2018
- Number of respondents
- 4,036 respondents
- Method of interview
- Online survey
- Supplementary notes
- The question was phrased by the source as follows: "When are you likely to begin your holiday shopping this year?"
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2018
More information
- Region
- United States
- Survey time period
- September 6 to 13, 2018
- Number of respondents
- 4,036 respondents
- Method of interview
- Online survey
- Supplementary notes
- The question was phrased by the source as follows: "When are you likely to begin your holiday shopping this year?"
Other statistics on the topic
U.S. Christmas Season
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Statistics on "Christmas season in the U.S."
- Overview of the U.S. Christmas Season
The most important statistics
- Are you celebrating Christmas this year?Christmas celebration plans among U.S. consumers 2017
- Holiday retail sales in the United States from 2000 to 2018 (in billion U.S. dollars)Holiday retail sales in the United States 2000-2018
- Holiday employment in the United States from 2000 to 2017 (in thousands)Holiday employment in the United States 2000-2017
- Where will you be spending this year’s holiday season?Preferred location for celebrating Christmas among U.S. consumers 2017
- Christmas Retail
The most important statistics
- Year-over-year growth of Christmas holiday retail sales in the United States from 2000 to 2018Year-to-year percentage of change in holiday retail sales in the U.S. 2000-2018
- Holiday retail sales in the United States in 2017, by sector (in billion U.S. dollars)Holiday retail sales in the United States 2017, by sector
- Holiday sales as a percentage of annual sales in the United States in 2017, by sectorHoliday sales as a percentage of annual sales in the U.S. 2017, by sector
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)U.S. holiday season retail e-commerce revenue 2014-2018
- Retailers which consumers will likely visit to shop for holiday gifts in the United States as of September 2018U.S. consumers preferred holiday shopping stores 2018
- Comparison of U.S. online sales revenue on Thanksgiving and Black Friday from 2008 to 2017 (in million U.S. dollars)U.S. online revenue on Thanksgiving and Black Friday 2008-2017
- Year-on-year growth of top holiday season e-commerce spending days in the United States in 2017Year-on-year growth of top U.S. e-commerce spending days 2017
- Christmas Shopping
The most important statistics
- Holiday season wish list U.S. 2018, by age groupHoliday season wish list U.S. 2018, by age group
- Roughly how much money do you think you personally will spend on Christmas gifts this year?Average spending on Christmas gifts in the U.S. 1999-2018
- Change in holiday spending behavior among U.S. consumers from 2000 to 2018U.S. consumers: expected change in holiday spending 2000-2018
- Planned usage of mobile payment platforms according to holiday shoppers in the United States as of September 2017Mobile payment methods used by U.S. holiday shoppers 2017
- When do you plan to start shopping for holiday gifts this year?U.S. holiday shopping begin according to digital shoppers 2018
- Period during which consumers are most likely to begin buying holiday gifts in the United States as of September 2018Period during which U.S. consumers will start holiday shopping 2018
- Total U.S. Christmas Price Index* from 1992 to 2018Total U.S. Christmas Price Index 1992-2018
- Consumer Behavior
The most important statistics
- Average number of holiday gifts expected to be purchased by U.S. consumers from 2006 to 2018U.S. consumers: expected number of holiday gifts 2006-2018
- Holiday gifts to be bought by consumers from 2012 to 2018, by itemHoliday gifts: what consumers plan to buy 2012-2018
- For whom do you plan to buy Christmas gifts this year?Christmas gifts: favorite recipients among U.S. consumers 2017
- U.S. consumers’ shopping strategies to save money on holiday gifts in 2017, by strategy*Shopping strategies: U.S. consumers cut down expenses on holiday gifts 2017
- How much do you expect to spend on entertaining at home during the upcoming year-end holiday season?*Holiday season: planned spending on entertaining at home among U.S. consumers 2017
- Christmas Trees
The most important statistics
- Christmas trees sold in the United States from 2004 to 2017 (in millions)Christmas trees sold in the United States 2004-2017
- Real Christmas tree retail value in the United States from 2006 to 2017 (in billion U.S. dollars)*Retail value of real Christmas trees in the United States from 2006 to 2017
- Average amount spent on real and fake Christmas trees in the U.S. from 2010 to 2017 (in U.S. dollars)Average amount spent on Christmas trees in the U.S. 2010-2017
- Christmas tree: purchase plans among U.S. consumers in 2017, by age groupChristmas tree: purchase plans among U.S. consumers 2017, by age group
- Locations for real Christmas tree purchases in the United States from 2006 to 2017Locations for real Christmas tree purchases in the U.S. 2006-2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Types of gifts consumers plan to shop for this holiday season 2015
- Amount consumers will spend when holiday shopping for technology 2015, by country
- Impact of cost and convenience when shopping for holiday gifts 2015, by country
- People consumers spend the most money on while holiday shopping 2015
- Average amount consumers plan to spend this holiday season 2015, by country
- Mediums used by consumers for holiday shopping 2015
- Motivation to purchase holiday gifts online rather than in-store 2015, by country
- Difference in holiday shopping of parents compared to last year 2015
- Big ticket items planned to be purchased by consumers 2015, by category
- Difference in holiday shopping spending compared to last year 2015
- Expected big ticket item categories when holiday shopping 2015
- Holiday shopping start for parents 2015
- Big ticket item holiday shopping 2015
- Holiday shopping start 2015, by country
- Size preference of holiday gifts 2015, by country
- Amount of people who shopped Black Friday weekend in the U.S. 2017-2018, by day
- Total amount consumers plan to spend for the holidays 2007-2011
- Gifts U.S. consumers plan to purchase for the holidays 2015
- When U.S. affluent consumers plan to begin holiday shopping 2015
Studies
- UK consumers: Online grocery shopping
- Online shopping events in Latin America
- Online shopping in the United Kingdom (UK)
- Shopping behavior trends in Germany
- Generation X (Gen X) in the U.S.: Grocery shopping behavior
- U.S. online grocery shopping consumer behavior
- Millennials in the U.S.: Consumer goods and shopping behavior
- Millennials in the U.S.: Grocery shopping behavior
- Food shopping behavior in the United Kingdom (UK)
- Food shopping behavior in the U.S.
- Hispanics in the U.S.: Shopping behavior
- Baby Boomers in the U.S.: Grocery shopping behavior
- Holiday season shopping in Canada
- Food shopping behavior in Canada
- Thanksgiving weekend shopping in the U.S.
Statistics on "Christmas season in the U.S."
- Are you celebrating Christmas this year?
- Holiday retail sales in the United States from 2000 to 2018 (in billion U.S. dollars)
- Holiday employment in the United States from 2000 to 2017 (in thousands)
- Where will you be spending this year’s holiday season?
- Year-over-year growth of Christmas holiday retail sales in the United States from 2000 to 2018
- Holiday retail sales in the United States in 2017, by sector (in billion U.S. dollars)
- Holiday sales as a percentage of annual sales in the United States in 2017, by sector
- U.S. retail e-commerce holiday season sales from 2014 to 2018 (in billion U.S. dollars)
- Retailers which consumers will likely visit to shop for holiday gifts in the United States as of September 2018
- Comparison of U.S. online sales revenue on Thanksgiving and Black Friday from 2008 to 2017 (in million U.S. dollars)
- Year-on-year growth of top holiday season e-commerce spending days in the United States in 2017
- Holiday season wish list U.S. 2018, by age group
- Roughly how much money do you think you personally will spend on Christmas gifts this year?
- Change in holiday spending behavior among U.S. consumers from 2000 to 2018
- Planned usage of mobile payment platforms according to holiday shoppers in the United States as of September 2017
- When do you plan to start shopping for holiday gifts this year?
- Period during which consumers are most likely to begin buying holiday gifts in the United States as of September 2018
- Total U.S. Christmas Price Index* from 1992 to 2018
- Average number of holiday gifts expected to be purchased by U.S. consumers from 2006 to 2018
- Holiday gifts to be bought by consumers from 2012 to 2018, by item
- For whom do you plan to buy Christmas gifts this year?
- U.S. consumers’ shopping strategies to save money on holiday gifts in 2017, by strategy*
- How much do you expect to spend on entertaining at home during the upcoming year-end holiday season?*
- Christmas trees sold in the United States from 2004 to 2017 (in millions)
- Real Christmas tree retail value in the United States from 2006 to 2017 (in billion U.S. dollars)*
- Average amount spent on real and fake Christmas trees in the U.S. from 2010 to 2017 (in U.S. dollars)
- Christmas tree: purchase plans among U.S. consumers in 2017, by age group
- Locations for real Christmas tree purchases in the United States from 2006 to 2017
- Which of the following do you plan to shop for this year when holiday shopping?
- How much do you plan to spend this year when shopping for technology?*
- Which of the following is closer to your view?
- Who do you spend the most money on while holiday shopping?
- In total, how much do you think you will spend this holiday season?*
- Which of the following will you use to shop this holiday season?
- What motivates you to purchase items online rather than in store?
- Compared to last year, do you plan to spend more or on less holiday shopping this year? (Only parents)
- What is the big ticket item you plan on purchasing this year?
- Compared to last year, do you plan to spend more or less on holiday shopping this year?
- In which of the following categories do you expect that big ticket item to fall into this year?
- Have you already begun holiday shopping? (Only parents)
- Do you plan on buying a big ticket item this year when holiday shopping?
- Have you already begun holiday shopping?
- Which of the following is closer to your view regarding holiday shopping?
- Number of people who shopped Thanksgiving weekend in the United States from 2017 to 2018, by day (in millions)
- What is the total amount you will spend this year for the holidays?
- What types of gifts are you most likely to buy this holiday season?
- When do consumers plan to start their 2015 holiday shopping?
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