Consumers
America's Favorite Brands
A recent survey by Morning Consult revealed that Google currently enjoys a net favorability of 78.7 percent, making it the 'most loved' brand in the United States. Very close behind the tech giant is Hershey's, with a 78.6 percent score. The top ten is dominated by American companies, with one exception; Japanese tech firm Sony makes it into seventh position with 75 percent.
Description
This chart shows the net favorability of the 'most loved brands' in the U.S. in 2018.
Impact of AI-generated advertising on brand perception among adults in the U.S. 2025
Most popular fashion and clothing brands Great Britain 2025
Most popular clothing and footwear brands in the U.S. Q3 2025
Car brand perception survey in the United States 2024
AI-created ads' impact on brand perception among adults in the U.S. 2025, by age
AI-created ads' impact on brand perception among adults in the U.S. 2025, by gender
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