Brand value of the 25 most valuable brands in 2018 (in million U.S. dollars)

The 25 most valuable brands worldwide 2018 This statistic presents the brand value of the 25 most valuable brands as of 2018. As of 2018, Amazon was the most valuable brand in the world with an estimated brand value of about 150.81 billion U.S. dollars. Apple, which was the second leading brand in the world, had a brand value of about 146.31 billion U.S. dollars.
Brand value

Not to be mistaken with brand equity, is a phrase used in the marketing industry to describe the value of brands based on the implication that the owner of a well-known brand name can generate more money than from products with a less well known name, brand valuation is the estimation of a brands total value. This is achieved by following the International Organization for Standardization's ISO 10668 standard which maps out the appropriate process of valuing brands by adhering to six key requirements: transparency, validity, reliability, sufficiency, objectivity and financial, behavioral and legal parameters. A brand is an intangible asset (name, term, design, symbol or any other feature) identifies one seller's product from another and is often a corporation's most valued asset.

Strong brands enhance business performance primarily through their influence on three key stakeholder groups: (current and prospective) customers, employees and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing. For example, Google is one of the most recognized brands in the world. In North America alone the brand's value amounted to approximately 245.6 billion U.S. dollars in 2017.

Ultimately, brands help shape perceptions and, therefore, purchasing behavior, making products and service less substitutable. Brands, therefore, create economic value by generating higher returns and growth, and by mitigating risk.
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Brand value in million U.S. dollars
Amazon150,811
Apple146,311
Google120,911
Samsung92,289
Facebook89,684
AT&T82,422
Microsoft81,163
Verizon62,826
Walmart61,480
ICBC59,189
China Construction Bank56,789
Alibaba54,921
China Mobile53,226
Wells Fargo44,098
Mercedes-Benz43,930
Toyota43,701
BMW41,790
Bank of China41,750
State Grid40,944
NTT Group40,872
Tencent40,774
T (Deutsche Telekom in Germany)40,152
Shell39,423
Chase38,842
Huawei38,046
Brand value in million U.S. dollars
Amazon150,811
Apple146,311
Google120,911
Samsung92,289
Facebook89,684
AT&T82,422
Microsoft81,163
Verizon62,826
Walmart61,480
ICBC59,189
China Construction Bank56,789
Alibaba54,921
China Mobile53,226
Wells Fargo44,098
Mercedes-Benz43,930
Toyota43,701
BMW41,790
Bank of China41,750
State Grid40,944
NTT Group40,872
Tencent40,774
T (Deutsche Telekom in Germany)40,152
Shell39,423
Chase38,842
Huawei38,046
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This statistic presents the brand value of the 25 most valuable brands as of 2018. As of 2018, Amazon was the most valuable brand in the world with an estimated brand value of about 150.81 billion U.S. dollars. Apple, which was the second leading brand in the world, had a brand value of about 146.31 billion U.S. dollars.
Brand value

Not to be mistaken with brand equity, is a phrase used in the marketing industry to describe the value of brands based on the implication that the owner of a well-known brand name can generate more money than from products with a less well known name, brand valuation is the estimation of a brands total value. This is achieved by following the International Organization for Standardization's ISO 10668 standard which maps out the appropriate process of valuing brands by adhering to six key requirements: transparency, validity, reliability, sufficiency, objectivity and financial, behavioral and legal parameters. A brand is an intangible asset (name, term, design, symbol or any other feature) identifies one seller's product from another and is often a corporation's most valued asset.

Strong brands enhance business performance primarily through their influence on three key stakeholder groups: (current and prospective) customers, employees and investors. They influence customer choice and create loyalty; attract, retain, and motivate talent; and lower the cost of financing. For example, Google is one of the most recognized brands in the world. In North America alone the brand's value amounted to approximately 245.6 billion U.S. dollars in 2017.

Ultimately, brands help shape perceptions and, therefore, purchasing behavior, making products and service less substitutable. Brands, therefore, create economic value by generating higher returns and growth, and by mitigating risk.
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Release date
February 2018
Region
Worldwide
Survey time period
2018

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