Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Leading 20 U.S. brands 2020, by brand value

Amazon.com is an international e-commerce company offering online retail, computing services, consumer electronics and digital content, as well as other local services such as daily deals and groceries. As of 2020, Amazon was ranked as the most valuable U.S. brand, with a brand value of around 220.8 billion U.S. dollars. Google, Apple, and Microsoft were the next most valuable brands in the United States that year. These companies also featured at the top of the rankings for most valuable global brands.

What is brand value?

Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name.

Amazon brand value

Amazon’s brand value grew steadily from 2006 until 2015, but post 2016, the retail giant’s brand value has experienced remarkable growth. Amazon offers a wide variety of products, including electronics, food, beauty and subscription services. The online retailer is one of the biggest names in desktop retailing as well as mobile commerce. Amazon also operates an online streaming service for movies, television shows, and music, which together with the company’s growing range of products and services across various platforms, is likely to have aided in adding value to the Amazon brand.

Leading 20 U.S. brands in 2020, by brand value

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

April 2020

Region

United States

Survey time period

2020

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Statistics on "Brand Value"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.