What is brand value?
Brand value, not to be mistaken with brand equity, is a commonly used phrase in the marketing industry. It describes the value of brands based on the assumption that the owner of a well-known brand name can generate more money compared to products with a less well-known name.
Amazon brand value
Amazon’s brand value grew steadily from 2006 until 2015, but post 2016, the retail giant’s brand value has experienced remarkable growth. Amazon offers a wide variety of products, including electronics, food, beauty and subscription services. The online retailer is one of the biggest names in desktop retailing as well as mobile commerce. Amazon also operates an online streaming service for movies, television shows, and music, which together with the company’s growing range of products and services across various platforms, is likely to have aided in adding value to the Amazon brand.