Most used financial products in Japan 2024

"Credit cards" and "Savings accounts (short / long term)" are the top two answers among Japanese consumers in our survey on the subject of "Most used financial products".
Find this and more survey data on most used financial products in Japan in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most used financial products in Japan as of June 2024

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Number of respondents

2,031 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these financial products and investments do you currently use/own?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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