UK: digital fitness and well-being ARPU 2028

Between 2017 and 2023, the average revenue per user (ARPU) of the digital fitness and well-being market in the United Kingdom fluctuated. Moreover, in the coming years, such ARPU is forecast to remain relatively stable, reaching almost 66 British pounds by 2028.

Average revenue per user of the digital Fitness & well-being market in the United Kingdom from 2017 to 2028 (in British pounds)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Digital Fitness & Well-Being market includes Fitness trackers and Health & Wellness coaching markets. The Fitness trackers market comprise devices that are explicitly intended for fitness and motion tracking. Health & Wellness coaching includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements. It also covers nutrition and diet apps, which help users analyze their nutrition behaviors and keep a record of their eating patterns with the purpose of improving health

Structure:

The Digital Fitness & Well-Being market consists of two product categories: Fitness trackers, which includes smartwatches, smart scales, activity trackers, and, Health & Wellness coaching, which includes fitness apps for detecting/tracking/analyzing and sharing vitality and fitness achievements, as well as nutrition and diet apps.

Additional Information:

The market data includes revenue, average revenue value per user, users, and user penetration rates.

The data only reflects B2C revenues, B2B and C2C revenues are not covered.

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