Global Apple iPhone sales from 3rd quarter 2007 to 3rd quarter 2016 (in million units)

This statistic shows Apple iPhone sales worldwide from the third quarter of 2007 to the company's most recent financial quarter. In the second quarter of 2011, 18.65 million iPhones were sold worldwide. In the 2011 fiscal year, Apple sold 72 million iPhones.

Apple iPhone – additional information

The first generation of Apple’s iPhone was introduced in 2007, bringing innovative features such as a touch screen interface and a virtual keyboard to a broader audience. Considered by many as a revolutionary product, the Apple iPhone drove growth for the smartphone market. Since its introduction to the consumer market, Apple has released eight generations of the product, along with new features and updates. The iPhone runs on Apple’s own mobile operating system iOS, the second most popular smartphone operating system in the market. As of the third quarter of 2015, the iPhone made Apple the second-largest mobile phone vendor in the world, with a global market share of 9.6 percent.

The iPhone has changed Apple’s business dramatically. iPhone sales have risen strongly over the years, from around 1.4 million iPhones sold in 2007 to almost 170 million units worldwide in 2014. In total, Apple has sold more than 590 million iPhones from 2007 to 2014 worldwide. In the third quarter of 2015, iPhone sales accounted for more than 60 percent of Apple’s total revenue, generating more than 31 billion U.S. dollars in revenues.

Partly thanks to the iPhone’s success, Apple is amongst the most valuable brands in the world. The technology company has achieved this position by combining technical innovation and minimalistic design. Apple’s success translates into strong brand loyalty, as well as into its revenue growth. In ten years, Apple’s revenue increased from 8 billion U.S. dollars in 2004 to more than 180 billion in 2014.

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 Unit sales in millions
Q3 '07 0.27
Q4 '07 1.12
Q1 '08 2.32
Q2 '08 1.7
Q3 '08 0.72
Q4 '08 6.89
Q1 '09 4.36
Q2 '09 3.79
Q3 '09 5.21
Q4 '09 7.37
Q1 '10 8.74
Q2 '10 8.75
Q3 '10 8.4
Q4 '10 14.1
Q1 '11 16.24
Q2 '11 18.65
Q3 '11 20.34
Q4 '11 17.07
Q1 '12 37.04
Q2 '12 35.06
Q3 '12 26.03
Q4 '12 26.91
Q1 '13 47.79
Q2 '13 37.43
Q3 '13 31.24
Q4 '13 33.8
Q1 '14 51.03
Q2 '14 43.72
Q3 '14 35.2
Q4 '14 39.27
Q1 '15 74.47
Q2 '15 61.17
Q3 '15 47.53
Q4 '15 48.05
Q1 '16 74.78
Q2 '16 51.19
Q3 '16 40.4
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