In the fourth quarter of 2018 alone, Apple sold 46.89 million iPhones worldwide, a figure which slightly outpaced its sales from the corresponding quarter of 2017. In entire 2018, 217.72 million iPhones were shipped worldwide. Apple typically releases at least one new version of its iPhone each year, a strategy which has helped the company consistently pull in quarterly sales figures in the tens of millions. Apple stopped reporting iPhone unit sales at the end of fiscal year 2018; more recent shipment data can be found here.
As of 2019, estimates suggest that the United States is home to around 266 million smartphone users, cementing the country’s place as a major regional market within the industry. Of those U.S. based smartphone consumers, over 45 percent are Apple iPhone users. This market share figure speaks to the iPhone’s massive popularity within its domestic market, but how does the product fare internationally? At a global scale, Apple’s flagship product faces increased competition, especially from established Asian technology firms like Samsung, Huawei, and OPPO. Despite this, the iPhone has consistently ranked among the most popular devices in the world since its initial release in June 2007.
Although the iPhone is the company’s biggest revenue generator by far, Apple offers a multitude of products across a variety of consumer electronics categories. The company’s products include everything from laptops to smartwatches, while additionally offering tech-related services such as an online payment platform and cloud storage.
Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units)*
The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (third quarter) and early July to late September of the stated year (fourth quarter). The Apple iPhone was first sold in June 2007.
*Apple stopped reporting unit sales figures from 1st quarter 2019. For more current iPhone unit sales data, see here.
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Apple. (November 1, 2018). Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units)* [Graph]. In Statista. Retrieved August 17, 2022, from https://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter-2007/
Apple. "Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units)*." Chart. November 1, 2018. Statista. Accessed August 17, 2022. https://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter-2007/
Apple. (2018). Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units)*. Statista. Statista Inc.. Accessed: August 17, 2022. https://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter-2007/
Apple. "Global Apple Iphone Sales from 3rd Quarter 2007 to 4th Quarter 2018 (in Million Units)*." Statista, Statista Inc., 1 Nov 2018, https://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter-2007/
Apple, Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units)* Statista, https://www.statista.com/statistics/263401/global-apple-iphone-sales-since-3rd-quarter-2007/ (last visited August 17, 2022)