- Technology & Telecommunications›
- Consumer Electronics›
Apple iPhone unit sales worldwide 2007-2018, by quarter
Apple iPhone unit sales worldwide 2007-2018, by quarter
Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units)*
This statistic shows Apple iPhone sales worldwide from the third quarter of 2007 to the company's most recent financial quarter. In the forth quarter of 2018, 46.89 million iPhones were sold worldwide. In the 2017 fiscal year, Apple sold 216.76 million iPhones.
Apple iPhone – additional information
The first generation of Apple’s iPhone was introduced in 2007, bringing innovative features such as a touch screen interface and a virtual keyboard to a broader audience. Considered by many as a revolutionary product, the Apple iPhone drove growth for the smartphone market. Since its introduction to the consumer market, Apple has released eleven generations of the product, along with new features and updates. The iPhone runs on Apple’s own mobile operating system iOS, the second most popular smartphone operating system in the market. In 2017, the iPhone made Apple the second-largest smartphone vendor in the world, with a global market share of almost 15% percent.
The iPhone has changed Apple’s business dramatically. iPhone sales have risen strongly over the years, from around 1.4 million iPhones sold in 2007 to more than 216 million units worldwide in 2017. In total, Apple has sold more than one billion iPhones worldwide from 2007 to 2017. In the first quarter of 2018, iPhone sales accounted for about 70 percent of Apple’s total revenue, generating more than 61 billion U.S. dollars in revenues.
Partly thanks to the iPhone’s success, Apple ranks amongst the most valuable brands in the world. The technology company has achieved this position by combining technical innovation and minimalistic design. Apple’s success translates into strong brand loyalty, as well as into its revenue growth. In ten years, Apple’s revenue increased from 8 billion U.S. dollars in 2004 to more than 229 billion in 2017.
Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units)*
Loading statistic...
| Unit sales in millions | |
|---|---|
| Q4 '18 | 46.89 |
| Q3 '18 | 41.3 |
| Q2 '18 | 52.22 |
| Q1 '18 | 77.32 |
| Q4 '17 | 46.68 |
| Q3 '17 | 41.03 |
| Q2 '17 | 50.76 |
| Q1 '17 | 78.29 |
| Q4 '16 | 45.51 |
| Q3 '16 | 40.4 |
| Q2 '16 | 51.19 |
| Q1 '16 | 74.78 |
| Q4 '15 | 48.05 |
| Q3 '15 | 47.53 |
| Q2 '15 | 61.17 |
| Q1 '15 | 74.47 |
| Q4 '14 | 39.27 |
| Q3 '14 | 35.2 |
| Q2 '14 | 43.72 |
| Q1 '14 | 51.03 |
| Q4 '13 | 33.8 |
| Q3 '13 | 31.24 |
| Q2 '13 | 37.43 |
| Q1 '13 | 47.79 |
| Q4 '12 | 26.91 |
| Q3 '12 | 26.03 |
| Q2 '12 | 35.06 |
| Q1 '12 | 37.04 |
| Q4 '11 | 17.07 |
| Q3 '11 | 20.34 |
| Q2 '11 | 18.65 |
| Q1 '11 | 16.24 |
| Q4 '10 | 14.1 |
| Q3 '10 | 8.4 |
| Q2 '10 | 8.75 |
| Q1 '10 | 8.74 |
| Q4 '09 | 7.37 |
| Q3 '09 | 5.21 |
| Q2 '09 | 3.79 |
| Q1 '09 | 4.36 |
| Q4 '08 | 6.89 |
| Q3 '08 | 0.72 |
| Q2 '08 | 1.7 |
| Q1 '08 | 2.32 |
| Q4 '07 | 1.12 |
| Q3 '07 | 0.27 |
| Unit sales in millions | |
|---|---|
| Q4 '18 | 46.89 |
| Q3 '18 | 41.3 |
| Q2 '18 | 52.22 |
| Q1 '18 | 77.32 |
| Q4 '17 | 46.68 |
| Q3 '17 | 41.03 |
| Q2 '17 | 50.76 |
| Q1 '17 | 78.29 |
| Q4 '16 | 45.51 |
| Q3 '16 | 40.4 |
| Q2 '16 | 51.19 |
| Q1 '16 | 74.78 |
| Q4 '15 | 48.05 |
| Q3 '15 | 47.53 |
| Q2 '15 | 61.17 |
| Q1 '15 | 74.47 |
| Q4 '14 | 39.27 |
| Q3 '14 | 35.2 |
| Q2 '14 | 43.72 |
| Q1 '14 | 51.03 |
| Q4 '13 | 33.8 |
| Q3 '13 | 31.24 |
| Q2 '13 | 37.43 |
| Q1 '13 | 47.79 |
| Q4 '12 | 26.91 |
| Q3 '12 | 26.03 |
| Q2 '12 | 35.06 |
| Q1 '12 | 37.04 |
| Q4 '11 | 17.07 |
| Q3 '11 | 20.34 |
| Q2 '11 | 18.65 |
| Q1 '11 | 16.24 |
| Q4 '10 | 14.1 |
| Q3 '10 | 8.4 |
| Q2 '10 | 8.75 |
| Q1 '10 | 8.74 |
| Q4 '09 | 7.37 |
| Q3 '09 | 5.21 |
| Q2 '09 | 3.79 |
| Q1 '09 | 4.36 |
| Q4 '08 | 6.89 |
| Q3 '08 | 0.72 |
| Q2 '08 | 1.7 |
| Q1 '08 | 2.32 |
| Q4 '07 | 1.12 |
| Q3 '07 | 0.27 |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows Apple iPhone sales worldwide from the third quarter of 2007 to the company's most recent financial quarter. In the forth quarter of 2018, 46.89 million iPhones were sold worldwide. In the 2017 fiscal year, Apple sold 216.76 million iPhones.
Apple iPhone – additional information
The first generation of Apple’s iPhone was introduced in 2007, bringing innovative features such as a touch screen interface and a virtual keyboard to a broader audience. Considered by many as a revolutionary product, the Apple iPhone drove growth for the smartphone market. Since its introduction to the consumer market, Apple has released eleven generations of the product, along with new features and updates. The iPhone runs on Apple’s own mobile operating system iOS, the second most popular smartphone operating system in the market. In 2017, the iPhone made Apple the second-largest smartphone vendor in the world, with a global market share of almost 15% percent.
The iPhone has changed Apple’s business dramatically. iPhone sales have risen strongly over the years, from around 1.4 million iPhones sold in 2007 to more than 216 million units worldwide in 2017. In total, Apple has sold more than one billion iPhones worldwide from 2007 to 2017. In the first quarter of 2018, iPhone sales accounted for about 70 percent of Apple’s total revenue, generating more than 61 billion U.S. dollars in revenues.
Partly thanks to the iPhone’s success, Apple ranks amongst the most valuable brands in the world. The technology company has achieved this position by combining technical innovation and minimalistic design. Apple’s success translates into strong brand loyalty, as well as into its revenue growth. In ten years, Apple’s revenue increased from 8 billion U.S. dollars in 2004 to more than 229 billion in 2017.
Show moreApple iPhone – additional information
The first generation of Apple’s iPhone was introduced in 2007, bringing innovative features such as a touch screen interface and a virtual keyboard to a broader audience. Considered by many as a revolutionary product, the Apple iPhone drove growth for the smartphone market. Since its introduction to the consumer market, Apple has released eleven generations of the product, along with new features and updates. The iPhone runs on Apple’s own mobile operating system iOS, the second most popular smartphone operating system in the market. In 2017, the iPhone made Apple the second-largest smartphone vendor in the world, with a global market share of almost 15% percent.
The iPhone has changed Apple’s business dramatically. iPhone sales have risen strongly over the years, from around 1.4 million iPhones sold in 2007 to more than 216 million units worldwide in 2017. In total, Apple has sold more than one billion iPhones worldwide from 2007 to 2017. In the first quarter of 2018, iPhone sales accounted for about 70 percent of Apple’s total revenue, generating more than 61 billion U.S. dollars in revenues.
Partly thanks to the iPhone’s success, Apple ranks amongst the most valuable brands in the world. The technology company has achieved this position by combining technical innovation and minimalistic design. Apple’s success translates into strong brand loyalty, as well as into its revenue growth. In ten years, Apple’s revenue increased from 8 billion U.S. dollars in 2004 to more than 229 billion in 2017.
- Show sources information
- Show publisher information
- Release date
- November 2018
- Region
- Worldwide
- Survey time period
- 2007 to 2018
- Supplementary notes
-
The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (third quarter) and early July to late September of the stated year (fourth quarter). The Apple iPhone was first sold in June 2007.
*Apple stopped reporting unit sales figures from 1st quarter 2019.
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- Worldwide
- Survey time period
- 2007 to 2018
- Supplementary notes
-
The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (third quarter) and early July to late September of the stated year (fourth quarter). The Apple iPhone was first sold in June 2007.
*Apple stopped reporting unit sales figures from 1st quarter 2019.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
iPhone
- 84 page/s
- English
- pptx
- Detailed references
Everything On "iPhone" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "iPhone"
- iPhone (smartphone) unit sales
The most important statistics
- Global smartphone shipments forecast from 2010 to 2022 (in million units)Global smartphone shipments forecast 2010-2022
- Smartphone shipments by vendor worldwide from 4th quarter 2009 to 4th quarter 2018 (in million units)Global smartphone shipments by vendor/manufacturer 2009-2018
- Global smartphone sales by operating system from 2009 to 2017 (in millions)Global smartphone sales by OS 2009-2017
- Unit sales of the Apple iPhone worldwide from 2007 to 2018 (in millions)Apple iPhone sales worldwide 2007-2018
- Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units)*Apple iPhone unit sales worldwide 2007-2018, by quarter
- Apple worldwide shipments of smartphones from 2010 to 2018 (in million units), by quarterGlobal smartphone unit shipments of Apple 2010-2018, by quarter
- iPhone sales market share
The most important statistics
- Market share worldwide smartphone shipments by operating system from 2014 to 2022Global market share smartphone operating systems of unit shipments 2014-2022
- Share of smartphone shipments worldwide from 2012 to 2018, by vendorGlobal market share held by smartphone vendors 2012-2018
- Global market share held by leading smartphone vendors from 4th quarter 2009 to 4th quarter 2018Smartphone market share worldwide by vendor 2009-2018
- iPhone unit sales as share of global smartphone sales from 3Q'07 to 4Q'18Market share of Apple iPhone smartphone shipments worldwide 2007-2018
- Market share of smartphones in North America by device from 2Q'15 to 4Q'18*Share of smartphones by device (Apple iPhone/Samsung Galaxy) North America 2015-2018
- iPhone pricing & revenue
The most important statistics
- Apple's iPhone revenue from 3rd quarter 2007 to 1st quarter 2019 (in million U.S. dollars)Apple iPhone sales revenue 2007-2019
- iPhone sales share of Apple's total revenue worldwide from 1st quarter 2009 to 1st quarter 2019iPhone revenue as share of Apple's total revenue 2009-2019, by quarter
- Price of an iPhone 8 in selected countries in 2018 (in U.S. dollars)Price of an iPhone 8 in selected countries in 2018
- Smartphone models ranked by profit margin worldwide in 2017Profit margin of smartphone sales by phone model worldwide 2017
- Manufacturing costs for iPhone Xs Max (64 GB) in 2018, by component (in U.S. dollars)iPhone Xs Max (64 GB) manufacturing costs 2018, by component
- Manufacturing costs for iPhone X (64 GB) by component in 2017 (in U.S. dollars)iPhone X (64 GB) manufacturing costs 2017, by component
- Manufacturing costs for iPhone 8 (64 GB) by component in 2017 (in U.S. dollars)iPhone 8 (64 GB) manufacturing costs 2017, by component
- iOS (operating systems) market share
The most important statistics
- Global market share held by smartphone operating systems from 2009 to 2017Smartphone operating systems: global market share 2009-2017
- Subscriber share held by smartphone operating systems in the United States from 2012 to 2018U.S. smartphone subscriber share by operating platform 2012-2018, by month
- Number of iPhone users in the United States from 2012 to 2017 (in millions)Apple iPhone smartphone users in the U.S. 2012-2017
- Share of smartphone users that use an Apple iPhone in the United States from 2014 to 2019US iPhones users as share of smartphone users 2014-2019
- Smartphone sales OS market share in the United States from 2013 to 2018, by monthMarket share operating systems U.S. smartphone sales 2013-2018, by month
- Share of Apple devices by iOS version worldwide from 2016 to 2018*iOS version share of Apple devices worldwide 2016-2018
- iPhone models/versions
The most important statistics
- Apple iPhone device market share worldwide by model from 2015 to 2018Share of iPhone installed base worldwide by model 2015-2018
- Share of iPhone installed base worldwide by model, as of May 2018*iPhone installed base share worldwide by model 2018
- Apple iPhone users in the United States by device family from December 2014 to December 2016 (in millions)Apple iPhone U.S. users by device family 2014-2016
- Sales share of the Apple iPhone by model in the United States from 2014 to 2018Apple iPhone shipments share by model in the U.S. 2014-2018
- Flagship smartphone screen size ranking as of 2017, by model/device (in inches)Ranking of flagship smartphone screen size 2017, by model
- iPhone usage & apps
The most important statistics
- Number of Apple iPhone devices in use in the U.S., China and the rest of the world in 2017* (in millions)iPhones installed base in the United States, China and ROW 2017
- Apple iPhone users in the United States by device family from December 2014 to December 2016 (in millions)Apple iPhone U.S. users by device family 2014-2016
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)Apple App Store: annual gross app revenue 2017-2018
- Most popular Apple App Store categories in September 2018, by share of available appsMost popular Apple App Store categories 2018
- Leading iPhone apps in the Apple App Store worldwide in March 2019, by revenue (in million U.S. dollars)Leading iPhone apps worldwide 2019, by revenue
- Average prices for apps in the Apple App Store as of September 2018 (in U.S. dollars)Apple App Store: average app price 2018
- Apple App Store revenue per active iPhone in the United States in 2016 and 2017, by category (in U.S. dollars)U.S. App Store revenue per active iPhone 2016-2017, by category
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Global market share of Apple iPhone new mobile phone sales 2009-2015
- Apple iPhone unit shipments by model worldwide 2008-2015
- Apple iPhone unit shipments by model worldwide 2014-2015
- Production cost of the iPhone 5C in 2013
- Forecast Apple iPhone unit shipments by model worldwide 2014-2016
- Production volume of the Apple iPhone by model 2013-2017
- Apple's ad spend on selected products in the U.S. 2009-2013
- Apple iPhone estimated gross margin 2009-2018
- Apple iPhone: U.S. revenue Q2 2007-Q2 2012
- Apple iOS 6: companies that power Siri | Statistic
- Apple iOS 5: companies that power Siri 2012
- iPhone 5: manufacturing costs as of September 2012
- Ranking: mobile subscriptions of iPhone selling operators worldwide 2010
- Global iPhone production volume 2017, by quarter
- Apple product unit shipments worldwide 2015-2016
- Leading iPhone entertainment apps in Finland 2019, by revenue
- Monthly leading iPhone shopping apps in Great Britain 2017, by downloads
- Leading iPhone music apps in France 2017, by downloads
- Share of households which own select electronic goods in Belgium in 2015
- Israel: number of connected devices per person 2012-2014
Studies
- Apple
- Apple in the UK
- Smartphone market in Malaysia
- Smartphone market in Japan
- Smartphone market in Indonesia
- Apple Annual Report 2018
- Apple - Environmental Responsibility Report 2018
- Apple Annual Report 2017
- Apple - Environmental Responsibility Report 2017
- Apple - Environmental Responsibility Report 2016
- Apple - Environmental Responsibility Report 2015
- Smartwatches
Statistics on "iPhone"
- Global smartphone shipments forecast from 2010 to 2022 (in million units)
- Smartphone shipments by vendor worldwide from 4th quarter 2009 to 4th quarter 2018 (in million units)
- Global smartphone sales by operating system from 2009 to 2017 (in millions)
- Unit sales of the Apple iPhone worldwide from 2007 to 2018 (in millions)
- Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units)*
- Apple worldwide shipments of smartphones from 2010 to 2018 (in million units), by quarter
- Market share worldwide smartphone shipments by operating system from 2014 to 2022
- Share of smartphone shipments worldwide from 2012 to 2018, by vendor
- Global market share held by leading smartphone vendors from 4th quarter 2009 to 4th quarter 2018
- iPhone unit sales as share of global smartphone sales from 3Q'07 to 4Q'18
- Market share of smartphones in North America by device from 2Q'15 to 4Q'18*
- Apple's iPhone revenue from 3rd quarter 2007 to 1st quarter 2019 (in million U.S. dollars)
- iPhone sales share of Apple's total revenue worldwide from 1st quarter 2009 to 1st quarter 2019
- Price of an iPhone 8 in selected countries in 2018 (in U.S. dollars)
- Smartphone models ranked by profit margin worldwide in 2017
- Manufacturing costs for iPhone Xs Max (64 GB) in 2018, by component (in U.S. dollars)
- Manufacturing costs for iPhone X (64 GB) by component in 2017 (in U.S. dollars)
- Manufacturing costs for iPhone 8 (64 GB) by component in 2017 (in U.S. dollars)
- Global market share held by smartphone operating systems from 2009 to 2017
- Subscriber share held by smartphone operating systems in the United States from 2012 to 2018
- Number of iPhone users in the United States from 2012 to 2017 (in millions)
- Share of smartphone users that use an Apple iPhone in the United States from 2014 to 2019
- Smartphone sales OS market share in the United States from 2013 to 2018, by month
- Share of Apple devices by iOS version worldwide from 2016 to 2018*
- Apple iPhone device market share worldwide by model from 2015 to 2018
- Share of iPhone installed base worldwide by model, as of May 2018*
- Apple iPhone users in the United States by device family from December 2014 to December 2016 (in millions)
- Sales share of the Apple iPhone by model in the United States from 2014 to 2018
- Flagship smartphone screen size ranking as of 2017, by model/device (in inches)
- Number of Apple iPhone devices in use in the U.S., China and the rest of the world in 2017* (in millions)
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)
- Most popular Apple App Store categories in September 2018, by share of available apps
- Leading iPhone apps in the Apple App Store worldwide in March 2019, by revenue (in million U.S. dollars)
- Average prices for apps in the Apple App Store as of September 2018 (in U.S. dollars)
- Apple App Store revenue per active iPhone in the United States in 2016 and 2017, by category (in U.S. dollars)
- Apple iPhone sales market share global mobile phone market from 2009 to 2015
- Overall unit shipments of the Apple iPhone by model worldwide from 2008 to 2015 (in millions)
- Unit shipments of the Apple iPhone by model worldwide in 4Q 2014 and 1Q 2015 (in 1,000s)*
- Production cost of the iPhone 5C in 2013, by component (in U.S. dollars)
- Projected unit shipments of the Apple iPhone by model worldwide from 2014 to 2016 (in millions)
- Apple iPhone unit production volume by model from 2013 to 2017 (in millions)
- Apple's advertising spending on selected products in the United States between 2009 and 2013 (in million U.S. dollars)
- Apple's estimated gross margin on iPhone sales from 2009 to 2018
- Apple's iPhone revenue in the United States from 2nd quarter 2007 to 2nd quarter 2012 (in million U.S. dollars)
- Percentage of search queries on Siri on iOS 6, by company
- Percentage of companies that power Siri on iOS 5
- Manufacturing cost of the Apple iPhone 5 as of September 2012, by GB storage (in U.S. dollars)
- Number of mobile subscriptions of iPhone selling operators worldwide by the end of 2010 (in millions)
- iPhone production volume worldwide by quarter in 2017 (in million units)
- Unit sales of Apple products worldwide from the first quarter of 2015 to the fourth quarter of 2016 (in million units)
- Leading entertainment app titles in the Apple App Store in Finland in January 2019, by revenue (in U.S. dollars)
- Leading iPhone shopping app titles in Great Britain per month in 2017, by number of downloads
- Leading music app titles in the Apple App Store in France in March 2017, by number of downloads (in thousands)
- Share of ownership of select electronic goods in households in Belgium in 2015
- Average number of connected devices used per person in Israel from 2012 to 2014
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.