Market Insights Consumer Alcoholic Drinks

Spirits - France

France

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$7,490.0m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$3,915.0m in 2024.
Revenue, combined amounts to US$11.4bn in 2024.
The revenue, at home is expected to grow annually by 0.92% (CAGR 2024-2028).
In global comparison, most revenue, at home is generated in China (US$150,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$115.40 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 272.7m L by 2024.
Volume, out-of-home is expected to amount to 44.0m L in 2024.
Volume, combined is expected to amount to 316.6m L in 2024.
The Spirits market is expected to show a volume growth, at home of -1.9% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 4.20L in 2024.

Key regions: Australia, Singapore, India, Worldwide, United States

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in France has been experiencing significant growth in recent years. Customer preferences have shifted towards premium and craft spirits, driving the demand for high-quality and unique products. The market is also influenced by local special circumstances, such as the country's rich history and culture of wine and spirits production. Additionally, underlying macroeconomic factors, such as increasing disposable income and a growing tourism industry, have contributed to the development of the Spirits market in France. Customer preferences in the Spirits market in France have evolved towards premium and craft spirits. Consumers are increasingly seeking out unique and high-quality products, valuing craftsmanship and authenticity. This trend is driven by a desire for more personalized and sophisticated drinking experiences. As a result, there has been a rise in the popularity of small-batch and artisanal spirits, as well as spirits made from local ingredients. This shift in customer preferences has created opportunities for niche and boutique spirits producers to thrive in the market. The market in France is also influenced by local special circumstances. France has a long history and rich culture of wine and spirits production, which has shaped consumer preferences and the overall market landscape. French consumers have a deep appreciation for traditional spirits, such as cognac, Armagnac, and absinthe. These spirits hold a special place in the country's heritage and are often associated with luxury and sophistication. As a result, they continue to be highly sought after by both domestic and international consumers. Furthermore, France's reputation as a top tourist destination has contributed to the growth of the Spirits market. The country attracts millions of tourists each year, many of whom are interested in experiencing the local food and beverage culture. This has created a demand for authentic French spirits, as visitors seek to sample and bring home a taste of the country. The tourism industry has also led to increased exposure and distribution opportunities for French spirits brands, both domestically and internationally. Underlying macroeconomic factors have played a role in the development of the Spirits market in France. The country has seen an increase in disposable income, allowing consumers to spend more on premium and luxury products, including spirits. This trend is driven by a growing middle class and a desire for higher quality and more exclusive experiences. Additionally, France's strong economy and stable political environment have attracted foreign investment in the Spirits market, further contributing to its growth. In conclusion, the Spirits market in France is experiencing growth due to shifting customer preferences towards premium and craft spirits, influenced by local special circumstances and supported by underlying macroeconomic factors. The market offers opportunities for both domestic and international spirits producers to cater to the evolving tastes and preferences of French consumers.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.