The shown market data are based on an analysis of more than 100 of the biggest luxury companies in the world. A complete list of all companies and brands covered can be found in the methodology description. Accordingly, watches from smaller companies or artisanal production unaffiliated with the companies covered are not included. All data are shown at retail value, which includes markups for retail distribution and sales taxes.
The biggest companies in this segment are Swatch (Omega, Longines, Breguet, Rado and other brands), Richemont (Jaeger-LeCoultre, IWC, Piaget), LVMH (TAG Heuer, Hublot and other brands) and of course Rolex with its eponymous Rolex brand as well as Tudor. A detailed list of all assessed companies and their brands can be found in the methodology. An exception to the rule to attribute all company brand sales to the respective company parent has been made for Frédérique Constant, which has recently been acquired by (otherwise not included) Citizen but is still listed independently here.
Growth in the Luxury Watches category has been stimulated mostly by emerging markets over the past few years, but a dramatic change in consumption habits linked to the anti-corruption campaign in China has put a dent in global sales. Only in 2017 did the segment return to growth, but persisting weak demand in the core markets of the luxury goods industry (North America and Western Europe), as well as the current uncertainty of the world economy at large, and possible future trade barriers indicate a relatively muted outlook for the industry.
eCommerce sales hold a high growth potential, yet they are comparatively underdeveloped in the Luxury Watches segment. The industry has been slow to embrace this sales channel out of an aversion against the high visibility on platforms, whose content the brands cannot completely control, as well as an unwillingness to disrupt the well-functioning distribution structure, which still relies heavily on independent retailers and department stores. This digital space has been explored instead by design-focused online-pure start-up brands in the mid-market to entry-level luxury region, like Sweden’s Daniel Wellington, which use the benefits of social media marketing.
- Wrist watches
- Pocket watches
- Handmade and industrially produced watches
- Luxury segments and brands of the companies covered (see methodology for list)
- Trend and fashion watches (except by luxury brands)
- Watch parts and -bands
- Artisanal and small-scale production unaffiliated with the covered companies (see methodology for list)
Luxury Watches & Jewelry Report 2020
Statista Consumer Market Outlook - Segment ReportDownload
Revenue Revenue Growth
in the Luxury Watches market in million US$ in percent
- Revenue Growth
Average Revenue per Capita
in the Luxury Watches market in US$
eCommerce sales have high growth potential, yet they are comparatively underdeveloped in the Luxury Watches segment. The industry has been slow to embrace this sales channel out of an aversion to the high visibility on platforms whose content brands cannot completely control and because of an unwillingness to disrupt the well-functioning distribution structure, which still relies heavily on independent retailers and department stores. Instead, this digital space has been explored by design-focused online-only start-up brands in the mid-market to entry-level luxury region, which use the benefits of social media marketing. An example of this is Sweden’s Daniel Wellington.
Global Comparison - Revenue
in the Luxury Watches market in million US$
The Luxury Watches market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Luxury Watches industry.
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