Home & Laundry Care - Asia

  • Asia
  • In 2024, the revenue generated in the Home & Laundry Care market in Asia amounts to US$78.05bn.
  • It is projected that the market will experience an annual growth rate of 3.65% (CAGR 2024-2029).
  • The largest segment within the market is Laundry Care, with a market volume of US$44.41bn in 2024.
  • When comparing the market globally, in the United States generates the highest revenue, with US$32,170m in 2024.
  • Taking into account the total population figures, the per person revenue in 2024 is US$17.17.
  • By 2024, online sales are expected to contribute 9.2% of the total revenue in the Home & Laundry Care market.
  • In Japan, the home and laundry care market is driven by the growing preference for eco-friendly and natural products.

Key regions: Worldwide, United States, Philippines, Canada, India

Region comparison

Analyst Opinion

Consumers’ awareness when purchasing everyday products has increased in recent years. Price and brands are taking a back seat and sustainability is becoming an increasingly important topic for consumers. Even if conventional cleaning agents are the cheaper alternative, more and more consumers are choosing to use cleaning agents that are less harmful to nature and humans. Sustainability not only includes more environmentally friendly and degradable ingredients; packaging is also a key issue. Attitudes towards plastic usage and recycling have changed and are becoming more important to consumers. Products that focus on sustainability have recently developed from a niche product to a top seller.


The Home & Laundry Care market is built on resources from the Statista platform as well as on in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. We evaluate the status quo of the market, monitor trends, and create an independent forecast regarding market developments of the global Home & Laundry Care industry.


  • Revenue
  • Analyst Opinion
  • Sales Channels
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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