Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Vacation Rentals segment amounts to US$232m in 2018.
  • Revenue is expected to show an annual growth rate (CAGR 2018-2022) of 5.6%, resulting in a market volume of US$289m by 2022.
  • User penetration is 9.0% in 2018 and is expected to hit 9.7% by 2022.
  • The average revenue per user (ARPU) currently amounts to US$444.02.
  • In global comparison, most revenue is generated in in the United States (US$17,949m in 2018).
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The Vacation Rentals segment comprises of private accommodation that was arranged and booked online. This includes private holiday homes and houses e.g. HomeAway, as well as short-term rental of private rooms or flats via portals such as Airbnb. Users represent the people who booked the accommodation, independent of the number of guests staying at the accommodation on that booking.

Offline bookings made, for example, in a travel agent’s office or by telephone are not included; a prerequisite for this segment is an online checkout process. Furthermore, hotels and professionally-run accommodation such as guest houses are not included.
in-scope
  • Private holiday homes and houses e.g. HomeAway
  • Short-term rental of private rooms or flats via portals such as Airbnb
  • Prerequisite is an online checkout process
out-of-scope
  • Offline and telephone bookings / reservations
  • Hotels and professionally-run accommodation such as guest houses
eTravel Report 2018 - Online Travel Booking

eTravel Report 2018 - Online Travel Booking

Statista Digital Market Outlook - Segment Report
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Global Revenue Ranking (2018)
#17
Denmark

Revenue Revenue Growth

in the Vacation Rentals market in million US$ in percent

Reading Support Revenue in the Vacation Rentals segment amounts to US$232m in 2018. Reading Support The Vacation Rentals segment is expected to show a revenue growth of 7.5% in 2019.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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User Penetration Rate

in the Vacation Rentals market in millions in percent

Reading Support In the Vacation Rentals segment, the number of users is expected to amount to 0.6m by 2022. Reading Support User penetration in the Vacation Rentals segment is at 9.0% in 2018.

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  • User
  • Penetration Rate
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User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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ARPU

in the Vacation Rentals market in US$

Reading Support The average revenue per user (ARPU) in the Vacation Rentals segment amounts to US$444.02 in 2018.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Users by age Users by income Users by gender

in the Vacation Rentals market in percent in percent in percent

Reading Support In the year 2017 a share of 26.2% of users is 35-44 years old. Reading Support In the year 2017 a share of 44.5% of users is in the high income group. Reading Support In the year 2017 a share of 50.3% of users is female.

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  • Users by age
  • Users by income
  • Users by gender
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Users by age:

The Users by age box shows the age distribution of users of the selected market (market segment, region) in age groups. The data is based on Statista's Global Consumer Survey.

Users by income:

The Users by income box shows the income distribution of users of the selected market (market segment, region) in tertiles. The data is based on Statista's Global Consumer Survey. Values shown are only based on survey respondents who answered the question regarding their income.

Users by gender:

The Users by gender box shows the gender distribution of users of the selected market (market segment, region). The data is based on Statista's Global Consumer Survey.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue Global Comparison - User Penetration

in the Vacation Rentals market in million US$ in percent

Reading Support With a market volume of US$17,949m in 2018, most revenue is generated in the United States. Reading Support With a rate of 12.2%, the user penetration in the Vacation Rentals segment is highest in the United States.

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  • Global Comparison - Revenue
  • Global Comparison - User Penetration
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2016201720182019202020212022 CAGR
(2016-2022)
Mobile Phones Volume / Capita in units
Average per capita sales of mobile phones in units | Source: Statista Analysis
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Laptops Volume / Capita in units
Average per capita sales of laptops and tablets in units. | Source: Statista Analysis
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Desktop-PCs Volume / Capita in units
Average per capita sales of Desktop-PCs in units. | Source: Statista Analysis
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Mobile Phones Revenue / Capita in US$
Average revenue of mobile phones per capita | Source: Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Laptops Revenue / Capita in US$
Average revenue of laptops and tablets per capita. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Desktop-PC Revenue / Capita in US$
Average revenue of Desktop-PCs per capita. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone Penetration in %
Percentage of individuals from the total population using a smartphone on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Internet Penetration in %
Percentage of individuals from the total population using the internet on a monthly basis. | Source: Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Urban Population Share in %
Share of population in the selected region living in urban areas. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer Spending / Capita in US$
Average consumer spending per capita of private households in the selected region | Source: Statista Analysis, based on UN, World Bank, IMF, Eurostat and national statistical offices
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
GDP / Capita in US$
Gross domestic product of the selected region in relation to the total population. | Source: IMF
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Households in m
Total number of households in the selected region. | Source: Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
Population in m
Number of individuals (all ages) living in the selected region. | Source: World Bank, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
0-15 years in m
Number of individuals (age 0-15) living in the selected region. | Source: World Bank, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
16-24 years in m
Number of individuals (age 16-24) living in the selected region. | Source: World Bank, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region. | Source: World Bank, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region. | Source: World Bank, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region. | Source: World Bank, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region. | Source: World Bank, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
Tourism
Click arrow to expand
Tourism (% of GDP) in %
Tourism industry's contribution as % of total GDP. | Source: OECD, Statista Analysis
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Tourism expenditure / Capita in US$
International tourism expenditures are expenditures of international outbound visitors in other countries, including payments to foreign carriers for international transport. | Source: World Bank, Statista Analysis
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
Tourism outbound trips in m
Number of departing trips abroad with tourism focus. | Source: World Bank, Statista Analysis
x.x x.x x.x xx.x xx.x xx.x xx.x
Tourism inbound trips in m
Number of arriving trips abroad with tourism focus. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Mobility
Click arrow to expand
Cars / 1000 Capita
Number of passenger cars in the selected region in relation to the total population. | Source: OICA, Statista Analysis
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
New Passenger Car Sales in k
Number of new passenger cars sold in the selected region. | Source: OICA, Statista Analysis
xxx xxx xxx xxx xxx xxx xxx
Passenger km by car / Capita in k pkm
Passenger km travelled by car. | Source: OECD, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Road passenger transport / Capita in pkm
Total movement of passengers on roads using inland transport on a given network. Data are expressed in passenger-kilometres, which represents the transport of each one passenger on a distance of one kilometre. | Source: OECD, Statista Analysis
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Rail passenger transport / Capita in pkm
Total movement of passengers by rail using inland transport on a given network. Data are expressed in passenger-kilometres, which represents the transport of each one passenger on a distance of one kilometre. | Source: OECD, Statista Analysis
x,xxx x,xxx x,xxx x,xxx x,xxx xxx xxx
Rail lines in km
Rail lines are the length of railway route available for train service, irrespective of the number of parallel tracks. | Source: World Bank, Statista Analysis
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Number of air passengers carried in m
Number of passengers carried by air transport. | Source: OECD, Statista Analysis
x.x x.x x.x x.x x.x x.x x.x
Telecommunication
Click arrow to expand
Average Connection Speed in kbits/s
Average internet connection speed in Kbits/s. | Source: Akamai, Statista Analysis
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Fixed Broadband Subscription / 100 Capita
Number of fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista Analysis
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Source: Statista, August 2018
Source: Statista, August 2018, based on IMF, World Bank, UN and Eurostat
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