Market Insights Mobility Travel & Tourism

Camping - Denmark

Denmark

By 2024, the Camping market in Denmark is expected to generate a revenue of US$152.40m.
Furthermore, an annual growth rate of -1.49% is anticipated between 2024 and 2028, resulting in a projected market volume of US$143.50m by 2028.
The number of users in this market is also expected to increase and reach 0.49m users by 2028.
The user penetration rate, which is currently at 8.8%, is expected to decrease to 8.1% by 2028.
Additionally, the average revenue per user (ARPU) is expected to be US$293.30.
By 2028, 55% of the total revenue in this market is expected to be generated through online sales.
It is noteworthy that United States is projected to generate the most revenue in the Camping market globally, with an expected revenue of US$23,270m by 2024.
Denmark's camping market is characterized by a strong focus on sustainability and eco-friendliness, with many campsites offering environmentally conscious facilities and activities.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

Denmark, known for its stunning landscapes and outdoor recreational activities, has seen a notable increase in the Camping market in recent years.

Customer preferences: Customers in Denmark have shown a growing interest in camping as a way to connect with nature, unwind from the hustle and bustle of urban life, and engage in sustainable tourism practices. The appeal of camping lies in the opportunity to explore the country's natural beauty, enjoy outdoor activities, and create memorable experiences with family and friends.

Trends in the market: One prominent trend in the Camping market in Denmark is the rise of eco-friendly and sustainable camping practices. Many campgrounds and outdoor equipment providers have started offering environmentally friendly options to cater to the growing demand for sustainable tourism. Additionally, there has been an increase in glamping (luxury camping) facilities across the country, attracting customers who seek a more comfortable outdoor experience without compromising on nature immersion.

Local special circumstances: Denmark's unique geography and abundance of natural attractions play a significant role in driving the Camping market. The country boasts diverse landscapes, including pristine beaches, lush forests, and picturesque countryside, making it an ideal destination for camping enthusiasts. Moreover, Denmark's well-maintained camping sites, with modern facilities and services, contribute to the overall positive camping experience for both locals and tourists.

Underlying macroeconomic factors: The development of the Camping market in Denmark is also influenced by macroeconomic factors such as the country's stable economy, high standard of living, and government initiatives to promote outdoor tourism. As more people prioritize experiences over material possessions, camping emerges as a cost-effective and fulfilling way to enjoy leisure time and create lasting memories. Additionally, the rise of digital nomadism and remote work trends has led to an increase in camping trips as a way to combine work and travel in a flexible manner.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.