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  • digitally connected and controlled devices for burglar prevention and other security issues
  • motion sensors, door locks, security cameras (with or without facial recognition)
  • surveillance services with connection to a broader smart home
  • hazard prevention devices like flood, smoke or gas sensors


  • classical security devices without smart home connection
  • B2B sales of any kind
Market definition


United States

  • Revenue in the "Security" segment amounts to US$4,466m in 2017.
  • Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 25.5 % resulting in a market volume of US$11,071m in 2021.
  • Household penetration is at 13.3 % in 2017 and is expected to hit 29.5 % in 2021.
  • The average revenue per Smart Home in the "Security" segment currently amounts to US$262.45.
  • From a global comparison perspective it is shown that most revenue is generated in the United States (US$4,466m in 2017).
Outlook Report: Security

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