Digital Health - United States

United States

In 2024, the Digital Health market in the United States is projected to reach a revenue of US$50.17bn.
This market is expected to show a compound annual growth rate (CAGR) of 7.48% from 2024 to 2028, resulting in a projected market volume of US$66.96bn by 2028.
The average revenue per user (ARPU) is estimated to be US$138.50.
When compared globally, in China is expected to generate the most revenue in the Digital Health market, reaching US$53,070.00m in 2024.
With United States, the largest market segment will be Digital Treatment & Care, with a total revenue value of US$24.24bn in 2024.
The United States is experiencing a surge in telemedicine adoption, with more patients opting for virtual doctor visits and remote monitoring.

Key regions: United States, China, Japan, Asia, Europe

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Analyst Opinion

The Digital Health market in United States is experiencing rapid growth and evolution, driven by various factors such as technological advancements, changing consumer preferences, and increasing awareness about health and wellness.

Customer preferences: Consumers in the United States are increasingly looking for convenient and accessible healthcare solutions, leading to a rise in demand for digital health services. Online doctor consultations and digital treatment options are becoming popular among individuals who seek quick and efficient healthcare services without the need for in-person visits. Additionally, the focus on preventive healthcare and overall well-being has fueled the adoption of digital fitness and well-being solutions, as people look for ways to monitor and improve their health proactively.

Trends in the market: One of the prominent trends in the Digital Health market in the United States is the integration of artificial intelligence and data analytics in healthcare services. This trend is driving innovation in personalized medicine, remote patient monitoring, and predictive analytics, offering more tailored and effective healthcare solutions to consumers. Moreover, the increasing use of wearable devices and health tracking apps is shaping the way individuals manage their health, contributing to the growth of the digital fitness and well-being segment.

Local special circumstances: The United States has a well-established healthcare system with a strong focus on technology and innovation. This environment fosters the development and adoption of digital health solutions, making it easier for new entrants and existing players to introduce cutting-edge technologies to the market. Additionally, the diverse and tech-savvy population in the U. S. is open to trying new digital health tools and services, creating a conducive environment for growth and expansion in the market.

Underlying macroeconomic factors: The Digital Health market in the United States is also influenced by macroeconomic factors such as healthcare policies, reimbursement structures, and regulatory frameworks. The evolving regulatory landscape, including telehealth regulations and data privacy laws, plays a significant role in shaping the market dynamics and influencing the strategies of companies operating in the digital health space. Economic factors such as healthcare spending, insurance coverage, and government initiatives further impact the growth and development of the market, driving investment and innovation in digital health technologies.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.