Digital Commerce

in-scope

  • Online consumer payment transactions for physical goods and services
  • Including various payment methods like credit card, bank transfer, invoice or online payment providers
  • Payment categories: e-Commerce goods, digital items or media contents, eServices, Online Travel etc.
  • Purchases processed on desktop computers as well as on mobile devices (mCommerce: smartphone, tablet)

out-of-scope

  • POS payment transactions
  • Business-to-business payments
  • Peer-to-peer payments, including recommerce and private sale
  • Provision fees from payment providers
Market definition

Highlights

worldwide

  • Transaction Value in the "Digital Commerce" segment amounts to US$2,372,681m in 2017.
  • Transaction Value is expected to show an annual growth rate (CAGR 2017-2021) of 11.1 % resulting in the total amount of US$3,609,840m in 2021.
  • In the "Digital Commerce" segment, the number of users is expected to amount to 2,402.5m by 2021.
  • The average transaction value per user in the "Digital Commerce" segment amounts to US$1,375.56 in 2017.
  • From a global comparison perspective it is shown that the highest transaction value is reached in China (US$647,574m in 2017).
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Transaction Value Transaction Value Growth

in the Digital Commerce market in million US$ in percent

Reading Support Total Transaction Value in the "Digital Commerce" segment amounts to US$2,372,681m in 2017. Reading Support The "Digital Commerce" segment is expected to show a transaction value growth of 14.0 % in 2018.

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  • Transaction Value
  • Transaction Value Growth
Info

Transaction Value:

The ""Transaction Value"" box shows the forecasted value of transactions in the selected market (market segment, region) in million US dollars for each year. The figures do not refer to the actual revenue that is generated by the processing companies.


Transaction Value Growth:

The ""Transaction Value Growth"" box shows the year-over-year development of the transaction value in the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Benchmark - Transaction Value

in the Digital Commerce market in million US$

Reading Support The transaction value in the "Digital Commerce" segment is expected to grow by 152.1 % until 2021.

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Benchmark Transaction Value:

The box shows the annual transaction value in the selected market (market segment, region) as a share of the referring total market potential in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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User Penetration Rate

in the Digital Commerce market in millions in percent

Reading Support In the "Digital Commerce" segment, the number of users is expected to amount to 2,402.5m by 2021. Reading Support User penetration in the "Digital Commerce" segment is at 44.0 % in 2017.

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  • User
  • Penetration Rate
Info

User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population (adults aged 16 and older) of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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av. Transaction Value per User

in the Digital Commerce market in US$

Reading Support The average transaction value per user in the "Digital Commerce" segment amounts to US$1,375.56 in 2017.

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Average Transaction Value per User:

The box shows the average annual transaction value per user (or potential user) in US dollars of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Transaction Value

in the Digital Commerce market in million US$ in 2017

Reading Support With a total transaction value of US$647,574m in 2017, the highest value worldwide is reached in China.

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Global Comparison – Transaction Value:

The box shows a comparison of transaction values for 50 of the world's leading digital economies in the selected market (market segment, region) and year.


A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2015201620172018201920202021 CAGR
(2015-2021)
Mobile Phones Volume / Capitain pieces
?
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Laptops Volume / Capitain pieces
?
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Desktop-PCs Volume / Capitain pieces
?
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Mobile Phones Revenue / Capitain US$
?
xx.x xx.x xx.x xx.x xx.x xx.x xxx.x
Laptops Revenue / Capitain US$
?
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Desktop-PC Revenue / Capitain US$
?
x.x x.x x.x x.x x.x x.x x.x
Online Banking Penetrationin percent
?
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Payment Transactions at Terminalsin millions
?
xxx,xxx.x xxx,xxx.x xxx,xxx.x xxx,xxx.x xxx,xxx.x xxx,xxx.x xxx,xxx.x
POS Terminalsin thousands
?
xx,xxx.x xx,xxx.x xx,xxx.x xx,xxx.x xx,xxx.x xxx,xxx.x xxx,xxx.x
New registered companies
?
xx,xxx,xxx xx,xxx,xxx xx,xxx,xxx xx,xxx,xxx xx,xxx,xxx xx,xxx,xxx xx,xxx,xxx
Debit Card Penetrationin percent
?
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Smartphone Penetrationin percent
?
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Internet Penetrationin percent
?
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Average Connection Speedin Kbits/s
?
x,xxx x,xxx x,xxx x,xxx x,xxx xx,xxx xx,xxx
Fixed Broadband Subscription / 100 Capita
?
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Consumer Spending / Capitain US$
?
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
GDP / Capitain US$
?
xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx xx,xxx
Householdsin millions
?
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
Populationin millions
?
x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x x,xxx.x
Source: Statista, September 2017; Selected region only includes countries listed in the Digital Market Outlook
Source: Statista, September 2017, based on IMF, World Bank, UN and Eurostat
Selected region only includes countries listed in the Digital Market Outlook
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