Online Food Delivery

Romania

(Please note: algorithm-based calculation without in-depth analysis) Beta

Highlights
Market definition
in-scope / out-of-scope
Reports special
  • Revenue in the Online Food Delivery segment amounts to US$70m in 2019.
  • Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 18.4%, resulting in a market volume of US$138m by 2023.
  • The market's largest segment is Restaurant-to-Consumer Delivery with a market volume of US$57m in 2019.
  • In global comparison, most revenue is generated in China (US$40,239m in 2019).
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The eServices market segment Online Food Delivery contains the user and revenue development of two different delivery service solutions for prepared meals: (1) Restaurant-to-Consumer Delivery and (2) Platform-to-Consumer Delivery. Revenue includes the gross merchandise value (GMV) which is defined as the total sales dollar value for merchandise/food sold through the Online Food Delivery marketplace.

Online Food Delivery comprises services which deliver prepared meals and food that was ordered online for direct consumption. The Restaurant-to-Consumer Delivery segment includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Delivery Hero, Just Eat) or directly through a restaurant website (e.g. Domino's).
The Platform-to-Consumer Delivery market segment focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, the platform (e.g. Deliveroo) handles the delivery process.

Not included are orders by telephone, unpacked food for immediate consumption as well as non-processed or non-prepared food (e.g. HelloFresh).

All revenue figures refer to Gross Merchandise Value (GMV).
in-scope
  • Meals ordered online which are directly delivered by the restaurant, no matter if ordered via a platform (e.g. Delivery Hero) or a restaurant website (e.g. Domino's)
  • Online meal order and delivery both carried out by a platform (e.g. Deliveroo)
  • Online orders that are picked up in the restaurant
  • Note: revenue figures refer to Gross Merchandise Value (GMV)
out-of-scope
  • Phone orders
  • Deliveries of non-processed or non-prepared food (e.g. HelloFresh)
eServices Report 2019 - Online Food Delivery

eServices Report 2019 - Online Food Delivery

Statista Digital Market Outlook - Segment Report
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Revenue (2019)
+31.8% yoy
US$70m
Users (2019)
+22.0% yoy
2.2m

Revenue Revenue Growth

in the Online Food Delivery market in million US$ in percent

Reading Support Revenue in the Online Food Delivery segment amounts to US$70m in 2019. Reading Support The Online Food Delivery segment is expected to show a revenue growth of 26.2% in 2020.

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  • Revenue
  • Revenue Growth
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Revenue:

The “Revenue” box shows the forecasted revenue development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

A definition and detailed explanation of the displayed markets can be found here.
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Users Penetration Rate

in the Online Food Delivery market in millions in percent

Reading Support In the Platform-to-Consumer Delivery segment, the number of users is expected to amount to 1.5m by 2023. Reading Support User penetration in the Online Food Delivery segment is at 11.4% in 2019.

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  • Users
  • Penetration Rate
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User:

The “User” box shows the number of active paying customers (or accounts) of the selected market (market segment, region) in millions for each year.


Penetration Rate:

The “Penetration Rate” box shows the share of active paying customers (or accounts) from the total population of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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ARPU

in the Online Food Delivery market in US$

Reading Support The average revenue per user (ARPU) in the Platform-to-Consumer Delivery segment amounts to US$21.67 in 2019.

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ARPU:

The “ARPU” box shows the average annual revenue per paying user of the selected market (market segment, region) for each year.

A definition and detailed explanation of the displayed markets can be found here.
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Global Comparison - Revenue Global Comparison - User Penetration

in the Online Food Delivery market in million US$ in percent

Reading Support With a market volume of US$40,239m in 2019, most revenue is generated in China. Reading Support With a rate of 31.1%, the user penetration in the Online Food Delivery segment is highest in Hong Kong.

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  • Global Comparison - Revenue
  • Global Comparison - User Penetration
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Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.


Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2017201820192020202120222023 CAGR
(2017-2023)
Population in m
Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
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0-14 years in m
Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
15-24 years in m
Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
25-34 years in m
Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
35-44 years in m
Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
45-54 years in m
Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
55+ years in m
Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.x x.x x.x x.x x.x x.x x.x
Consumer spending (current) in US$
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Foodstuffs, beverages in US$
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista Research
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Alcohol, tobacco in US$
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés). | Source: Statista Research
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Clothing, footwear in US$
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista Research
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Housing in US$
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Household in US$
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Health in US$
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Transport in US$
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista Research
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Communication in US$
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Recreation, culture in US$
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Education in US$
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Restaurants, hotels in US$
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista Research
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Other in US$
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista Research
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Telecommunication
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Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants | Source: World Bank, Statista
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Smartphone penetration in %
Estimated share of the total population using a smartphone | Source: Statista Research
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Hardware market
Click arrow to expand
Per-capita volume laptops in units
Average per capita sales of laptops and tablets in units | Source: Statista Research
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Per-capita revenue laptops in US$
Average revenue of laptops and tablets per capita | Source: Statista Research
xx.x xx.x xx.x xx.x xx.x xx.x xx.x
Per-capita volume desktop PCs in units
Average per capita sales of Desktop-PCs in units | Source: Statista Research
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Per-capita revenue desktop PCs in US$
Average revenue of Desktop-PCs per capita | Source: Statista Research
x.x x.x x.x x.x x.x x.x x.x
Per-capita volume mobile phones in units
Average per capita sales of mobile phones in units | Source: Statista Research
x.xx x.xx x.xx x.xx x.xx x.xx x.xx
Per-capita revenue mobile phones in US$
Average revenue of mobile phones per capita | Source: Statista Research
xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x xxx.x
Households in m
Total number of households in the selected region. | Source: Statista Research
x.x x.x x.x x.x x.x x.x x.x
GDP (current) in US$
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: IMF, Statista
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Internet connection speed in Mbits/s
Average internet connection speed in Mbits/s| Source: Statista, based on Akamai
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Internet penetration in %
Estimated share of the total population in the selected region using the internet | Source: Statista Research, based on ITU and national statistical offices
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Source: Statista, June 2019
Source: Statista, June 2019, based on IMF, World Bank, UN and Eurostat