Alcoholic Drinks - Mozambique

The Alcoholic Drinks market in Mozambique is experiencing significant growth and development due to various factors.

Customer preferences: Mozambican consumers have shown a growing interest in alcoholic beverages, particularly beer and spirits. Beer is the most popular alcoholic drink in the country, with a wide range of local and international brands available. Consumers are increasingly looking for high-quality and premium beer options, as well as craft beers with unique flavors. The demand for spirits, especially whiskey and vodka, is also on the rise, driven by changing consumer tastes and preferences.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Mozambique is the increasing popularity of craft beer. Craft breweries have emerged in the country, offering consumers a variety of unique and locally brewed beers. These craft beers are often made with traditional brewing techniques and locally sourced ingredients, appealing to consumers who are looking for something different and authentic. This trend reflects the global movement towards craft beer and the desire for more personalized and artisanal products. Another trend in the market is the growing demand for premium and imported alcoholic beverages. As the economy in Mozambique continues to grow, consumers have more disposable income to spend on luxury items, including high-end alcoholic drinks. This has led to an increase in the consumption of imported wines, spirits, and beers, as consumers seek out prestigious and exclusive brands. The demand for premium alcoholic drinks is also driven by the desire to showcase social status and sophistication.

Local special circumstances: Mozambique has a rich cultural heritage and traditional alcoholic beverages play a significant role in social gatherings and celebrations. Traditional drinks such as palm wine and maize beer are still popular in rural areas, where they are often consumed during traditional ceremonies and festivals. These traditional beverages hold a special place in Mozambican culture and continue to be enjoyed by many locals.

Underlying macroeconomic factors: The Alcoholic Drinks market in Mozambique is influenced by various macroeconomic factors. The country's economic growth and increasing urbanization have contributed to the expansion of the middle class, leading to higher disposable incomes and increased consumer spending. This has resulted in a greater demand for alcoholic beverages, as consumers have more money to spend on leisure activities and luxury goods. Furthermore, Mozambique's tourism industry has been growing steadily in recent years, attracting both domestic and international tourists. The influx of tourists has boosted the demand for alcoholic drinks, as visitors often seek out local beverages and experience the country's drinking culture. The tourism industry has also created opportunities for the expansion of bars, restaurants, and hotels, which further drives the demand for alcoholic beverages. In conclusion, the Alcoholic Drinks market in Mozambique is experiencing growth and development due to changing consumer preferences, including a growing interest in craft beer and premium imported drinks. Traditional beverages continue to hold a special place in Mozambican culture, while macroeconomic factors such as economic growth and tourism contribute to the overall expansion of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.