Alcoholic Drinks - North Macedonia

The Alcoholic Drinks market in North Macedonia has been experiencing significant growth in recent years. The market has been driven by changing customer preferences, emerging trends, and local special circumstances. Additionally, underlying macroeconomic factors have also played a role in the development of the market. Customer preferences in North Macedonia have shifted towards premium and craft alcoholic drinks. Consumers are increasingly seeking unique and high-quality products, which has led to a rise in the demand for premium and craft beers, wines, and spirits. This trend can be attributed to the growing middle class and their willingness to spend more on luxury and indulgence. One of the key trends in the Alcoholic Drinks market in North Macedonia is the increasing popularity of locally produced beverages. Consumers are showing a preference for locally brewed beers, wines, and spirits, as they perceive them to be of higher quality and more authentic. This trend is driven by a desire to support local businesses and promote national pride. Another trend in the market is the growing demand for healthier alcoholic drinks. Health-conscious consumers are seeking low-alcohol or alcohol-free alternatives, such as non-alcoholic beers and wines. This trend is in line with the global shift towards healthier lifestyles and the increasing awareness of the negative effects of excessive alcohol consumption. Local special circumstances in North Macedonia have also contributed to the development of the Alcoholic Drinks market. The country has a rich tradition of winemaking, with a long history of grape cultivation and wine production. This has created a strong domestic wine industry, with a wide variety of local wines available in the market. Additionally, North Macedonia is known for its traditional brandy production, which has gained international recognition. Underlying macroeconomic factors have also played a role in the growth of the Alcoholic Drinks market in North Macedonia. The country has experienced stable economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has allowed consumers to allocate more of their budget towards indulgent products, including alcoholic drinks. In conclusion, the Alcoholic Drinks market in North Macedonia is developing in response to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The market is experiencing a shift towards premium and craft beverages, a preference for locally produced drinks, and a demand for healthier options. The country's rich winemaking tradition and stable economic growth have also contributed to the development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.