Paint, Wallpaper & Supplies - Turkey

  • Turkey
  • In Turkey, the revenue in the Paint, Wallpaper & Supplies market reached a substantial amount of US$2.76bn in 2024.
  • It is projected to experience a steady annual growth rate of 4.09% (CAGR 2024-2028).
  • When compared globally, in the United States stands as the leading contributor, generating a remarkable revenue of US$51,580m in 2024.
  • Taking into account the total population figures, the per person revenue in Turkey for the Paint, Wallpaper & Supplies market is estimated at US$31.95 in 2024.
  • The demand for eco-friendly paint and wallpaper options is on the rise in Turkey, driven by increasing environmental awareness among consumers.

Key regions: Japan, Indonesia, Turkey, Germany, Worldwide

Region comparison

Analyst Opinion

Despite global supply chain issues and a raging pandemic, key players in the DIY & Hardware Store market experienced double-digit year-over-year growth. These numbers are the result of COVID-19 restrictions, which required many people to stay home and provided them with the opportunity to carry out home improvement activities.

Over the past two years, these restrictions have led to a decrease in out-of-home spending on activities such as travel and restaurant dining as well as an increase in household spending, such as grocery purchases and do-it-yourself (DIY) projects. The DIY & Hardware Store market benefited significantly from this shift in behavior; however, many are beginning to question whether this increasing interest in DIY activities will continue as countries begin to lift COVID-19 restrictions.

There is evidence that suggests that the growth that occurred during the pandemic may now be slowing down. Top DIY and home improvement retailers revealed single-digit growth rates in the fourth quarter of 2021, a much slower pace than the double-digit growth rates reported at the same time in the previous year. As more discretionary spending shifts from household to out-of-home, we will continue to see DIY & Hardware Store market growth return to pre-pandemic levels. While this may sound like bad news to some, we see it as something positive and predict steady growth between 2023 and 2027 due to growing demand for housing and the continued desire to renovate homes.


Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.


  • Revenue
  • Analyst Opinion
  • Key Players
  • Global Comparison
  • Methodology
  • Key Market Indicators
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