Footwear - Africa

  • Africa
  • In Africa, the revenue in the Footwear market is projected to be US$18.8bn by 2024.
  • The market is expected to have an annual growth rate of 3.37% (CAGR 2024-2029).
  • The largest segment of the market is the Boots with a market volume of US$8.3bn in 2024.
  • Comparing it globally, in China generates the most revenue (US$118bn in 2024).
  • In terms of per capita revenue, US$14.43 is expected to be generated in 2024.
  • The volume in the Footwear market is anticipated to reach 871.8m pairs by 2029.
  • In 2025, the Footwear market is predicted to display a volume growth of -0.4%.
  • The average volume per person in the Footwear market is expected to be 0.67pairs in 2024.
  • Furthermore, by 2024, 98% of sales in the Footwear market will be attributable to Non-Luxury.
  • The demand for locally-made and sustainable footwear is on the rise in countries like Ethiopia and Kenya.

Key regions: United States, India, Australia, United Kingdom, China

 
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Analyst Opinion

The overall outlook for the fashion industry remains positive as the share of the apparel and footwear portfolio is expected to decline only slightly, leading to enormous overall growth potential. The most important driver for the global footwear market is the increasing importance of emerging markets not only as production sites but also as consumer markets. This indicates a strong impetus for producers and retailers to diversify their geographical presence to enable further growth. Additionally, the athleisure trend that combines comfort with chic and has elevated functional sportswear to coveted fashion statements is bound to continue.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on the consumer spending on footwear which comprises Sneakers, Athletic Footwear, Leather Footwear, and Textile & Other Footwear segments that are produced for private end customers for both offline retail (department stores, traditional specialist shops) and online retail (e-commerce, ordering by catalog).

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use resources from the Statista platform, national statistics, industry research, market data from independent databases and third-party sources, historical developments, current trends, reported performance indicators from the key market players, and Statista interviews with market experts. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, consumer price index, and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the exponential trend smoothing illustrates suited forecasting for the Footwear market with projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Overview

  • Revenue
  • Key Players
  • Volume
  • Price
  • Sales Channels
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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