Key regions: United States, Worldwide, Germany, India, Denmark
The Outdoor Furniture market in Switzerland has been experiencing steady growth in recent years, driven by changing customer preferences and favorable macroeconomic factors.
Customer preferences: Swiss customers have shown a growing interest in outdoor living and leisure activities, leading to an increased demand for outdoor furniture. With Switzerland's beautiful landscapes and favorable climate, there is a strong desire among consumers to create comfortable and stylish outdoor spaces for relaxation and entertainment. In addition, there is a growing trend towards outdoor dining and hosting gatherings, which has further boosted the demand for outdoor furniture that is both functional and aesthetically pleasing.
Trends in the market: One of the key trends in the outdoor furniture market in Switzerland is the shift towards sustainable and eco-friendly materials. Swiss consumers are increasingly conscious of the environmental impact of their purchases and are willing to pay a premium for products that are made from recycled or renewable materials. This trend has led to the emergence of innovative outdoor furniture designs that incorporate sustainable materials such as recycled plastic, bamboo, and reclaimed wood. Another trend in the market is the growing popularity of multifunctional outdoor furniture. Swiss consumers value versatility and practicality, and they are looking for outdoor furniture that can serve multiple purposes. This includes furniture with built-in storage, adjustable features, and modular designs that can be easily rearranged to accommodate different activities and spaces. The demand for multifunctional outdoor furniture is driven by the limited space available in urban areas and the desire to make the most of outdoor living areas.
Local special circumstances: Switzerland's unique geography and climate present special circumstances that influence the outdoor furniture market. The country is known for its mountainous terrain and harsh winters, which require outdoor furniture to be durable and weather-resistant. Swiss consumers place a high value on the quality and longevity of outdoor furniture, as they expect it to withstand the challenging weather conditions and retain its aesthetic appeal over time. This has led to a preference for materials such as teak, aluminum, and synthetic rattan, which are known for their durability and resistance to the elements.
Underlying macroeconomic factors: The strong Swiss economy and high disposable income levels have played a significant role in driving the growth of the outdoor furniture market. With a high standard of living and a culture of outdoor leisure activities, Swiss consumers are willing to invest in high-quality outdoor furniture that enhances their outdoor living spaces. Additionally, the tourism industry in Switzerland has contributed to the demand for outdoor furniture, as hotels, resorts, and restaurants seek to create attractive outdoor spaces for their guests. In conclusion, the Outdoor Furniture market in Switzerland is experiencing growth due to changing customer preferences towards outdoor living, the emergence of sustainable and multifunctional designs, local special circumstances such as harsh weather conditions, and the strong Swiss economy. With these factors in play, the market is expected to continue growing in the coming years.
Data coverage:
Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.Modeling approach / Market size:
Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.Additional Notes:
The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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