Ready-to-Drink (RTD) Coffee & Tea - Egypt

The Ready-to-Drink (RTD) Coffee & Tea market in Egypt has been experiencing significant growth in recent years.

Customer preferences: Egyptian consumers have shown a growing preference for convenience and on-the-go products, which has contributed to the rise in demand for RTD coffee and tea. The fast-paced lifestyle of urban dwellers and the increasing number of young professionals seeking convenient beverage options have fueled this trend. Additionally, the popularity of coffee culture and the growing health-consciousness among consumers have also played a role in driving the demand for RTD coffee and tea.

Trends in the market: One of the key trends in the RTD Coffee & Tea market in Egypt is the introduction of innovative flavors and formulations. Manufacturers are constantly launching new and unique flavors to cater to the diverse taste preferences of consumers. This trend is driven by the desire to offer a wider variety of options and to attract new consumers to the market. Another significant trend in the market is the increasing availability of RTD coffee and tea products in different retail channels. Previously, these products were primarily sold in convenience stores and supermarkets. However, with the rise of e-commerce and online grocery platforms, RTD coffee and tea products are now more accessible to consumers. This has contributed to the growth of the market, as it allows consumers to easily purchase these products from the comfort of their homes.

Local special circumstances: Egypt has a rich coffee culture, with a long history of coffee consumption. Coffee shops are a common sight in urban areas, and coffee is often enjoyed as a social activity. This cultural context has created a favorable environment for the growth of the RTD coffee market. Consumers are already familiar with coffee as a beverage and are more willing to try new coffee products, including RTD options.

Underlying macroeconomic factors: The growing middle class in Egypt and the increasing disposable income of consumers have also contributed to the growth of the RTD Coffee & Tea market. As more consumers have the means to spend on non-essential items, they are more likely to indulge in convenient and premium beverage options such as RTD coffee and tea. Furthermore, the expanding urban population and the rise of urbanization in Egypt have created a larger consumer base for RTD coffee and tea products. Urban areas are often characterized by a fast-paced lifestyle, where consumers are constantly on the move. RTD coffee and tea products cater to this lifestyle, providing a convenient and portable beverage option. In conclusion, the Ready-to-Drink (RTD) Coffee & Tea market in Egypt is experiencing growth due to customer preferences for convenience and on-the-go products, the introduction of innovative flavors, the increasing availability of products in different retail channels, Egypt's coffee culture, the growing middle class, and the expanding urban population. These factors have created a favorable environment for the development and expansion of the RTD Coffee & Tea market in Egypt.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.