Soft Drinks - Central & Western Europe

The Soft Drinks market in Central & Western Europe is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences in Central & Western Europe are shifting towards healthier beverage options. Consumers are becoming more health-conscious and are seeking out soft drinks that are low in sugar and artificial ingredients. This trend is driven by a growing awareness of the negative health effects of consuming sugary beverages. As a result, there is a rising demand for natural and organic soft drinks, as well as those that offer functional benefits, such as enhanced hydration or added vitamins and minerals. Trends in the market reflect this shift towards healthier options. Soft drink manufacturers are responding to consumer demand by introducing new products that cater to these preferences. This includes the development of low-sugar and zero-sugar variants, as well as the use of natural sweeteners and flavors. Additionally, there is a growing emphasis on sustainable packaging and environmentally friendly practices, as consumers become more conscious of the environmental impact of their purchasing decisions. Local special circumstances also play a role in the development of the Soft Drinks market in Central & Western Europe. Each country in the region has its own unique cultural and dietary preferences, which influence consumer choices. For example, in countries like Germany and Austria, there is a strong tradition of drinking mineral water, which has led to a thriving market for bottled water and sparkling water. In contrast, countries like Spain and Italy have a long-standing tradition of consuming carbonated soft drinks, which has driven the demand for traditional soda flavors. Underlying macroeconomic factors are also contributing to the growth of the Soft Drinks market in Central & Western Europe. The region has a stable and prosperous economy, which has resulted in increased disposable income for consumers. This allows them to spend more on non-essential items, such as soft drinks. Additionally, the region has a well-developed infrastructure and distribution network, which makes it easier for soft drink manufacturers to reach their target market. Overall, the Soft Drinks market in Central & Western Europe is experiencing growth and development due to shifting customer preferences towards healthier options, market trends that cater to these preferences, local special circumstances that influence consumer choices, and underlying macroeconomic factors that support the industry. As the market continues to evolve, it is likely that soft drink manufacturers will continue to innovate and introduce new products to meet the changing needs and preferences of consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.