Smart Home - Australia & Oceania

  • Australia & Oceania
  • Revenue in the Smart Home market is projected to reach US$4.0bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.79%, resulting in a projected market volume of US$5.6bn by 2028.
  • Household penetration will be 41.7% in 2024 and is expected to hit 74.8% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$631.00.
  • A global comparison reveals that most revenue is generated United States (US$38,800.0m in 2024).
Region comparison

Analyst Opinion

The Smart Home market in Australia & Oceania has been experiencing significant growth and development in recent years.

Customer preferences:
Customers in Australia & Oceania are increasingly drawn to smart home devices due to their convenience, energy efficiency, and the ability to remotely control household appliances. The desire for a connected and automated home ecosystem is driving the demand for smart home products in the region.

Trends in the market:
In Australia, the adoption of smart home technology is being driven by the increasing availability of high-speed internet connectivity and the growing awareness of energy conservation. Homeowners are investing in smart thermostats, lighting systems, and security cameras to enhance their quality of life and improve home security. Additionally, the integration of voice assistants and smart speakers is becoming more popular, allowing users to control their smart devices through voice commands.

Local special circumstances:
One of the unique aspects of the Australian market is the focus on sustainable living and energy efficiency. As a result, there is a growing demand for smart home solutions that help reduce energy consumption and lower utility bills. This emphasis on environmental consciousness is influencing the types of smart home products that are popular in the region, with an increasing number of households opting for solar panels, smart meters, and energy monitoring systems.

Underlying macroeconomic factors:
The stable economic conditions in Australia & Oceania have contributed to the growth of the smart home market, as consumers feel more confident investing in technology that can improve their daily lives. Additionally, the increasing urbanization and modernization of cities in the region are creating a conducive environment for the adoption of smart home devices. As disposable incomes rise and the cost of technology decreases, more households are expected to embrace smart home solutions in the coming years.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.


  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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