Smart Home - Belgium

  • Belgium
  • Revenue in the Smart Home market is projected to reach US$813.9m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.19%, resulting in a projected market volume of US$1,157.0m by 2028.
  • Household penetration will be 32.9% in 2024 and is expected to hit 63.5% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$491.90.
  • A global comparison reveals that most revenue is generated United States (US$38,800.0m in 2024).
Region comparison

Analyst Opinion

The Smart Home market in Belgium is witnessing a surge in adoption and innovation, driven by the increasing demand for convenience, energy efficiency, and connectivity in households.

Customer preferences:
Belgian consumers are increasingly valuing the convenience and efficiency that smart home devices offer. With busy lifestyles, there is a growing preference for devices that can automate routine tasks, enhance security, and provide remote access to home functions. Additionally, the emphasis on sustainability and energy conservation is leading consumers to opt for smart devices that can help monitor and reduce energy consumption.

Trends in the market:
One prominent trend in the Smart Home market in Belgium is the integration of voice control technology in various devices. Voice assistants are becoming more popular among Belgian consumers as they offer hands-free control and seamless integration with other smart devices. Another trend is the rise of smart home security systems, including smart cameras, doorbells, and locks, which provide enhanced safety and peace of mind for homeowners. Moreover, the demand for smart thermostats and lighting systems is increasing as Belgians seek to optimize energy usage and create comfortable living environments.

Local special circumstances:
Belgium's unique demographic and geographic characteristics play a role in shaping the Smart Home market. With a high population density and a significant proportion of urban dwellers, there is a greater need for solutions that cater to apartment living and smaller living spaces. This has led to the popularity of compact and multifunctional smart home devices that are suitable for urban environments. Additionally, Belgium's position as a hub for technology and innovation fosters a conducive environment for the development and adoption of smart home technologies.

Underlying macroeconomic factors:
The stable economy and high standard of living in Belgium contribute to the growth of the Smart Home market. As disposable incomes rise, consumers are more willing to invest in smart home solutions that offer convenience, comfort, and efficiency. Furthermore, government initiatives promoting energy efficiency and sustainability drive the adoption of smart devices that help reduce energy consumption and carbon footprint. The increasing awareness of environmental issues and the benefits of smart technology further propel the expansion of the Smart Home market in Belgium.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.


  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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