Smart Appliances - Bangladesh

  • Bangladesh
  • Revenue in the Smart Appliances market is projected to reach US$75.3m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 11.06%, resulting in a projected market volume of US$114.5m by 2028.
  • In the Smart Appliances market, the number of active households is expected to amount to 1,250.0k users by 2028.
  • Household penetration will be 1.6% in 2024 and is expected to hit 3.0% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$117.50.
 
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Analyst Opinion

The Smart Appliances market in Bangladesh is experiencing significant growth and development due to several key factors.

Customer preferences:
Bangladesh is experiencing a rapid urbanization trend, with a growing middle class population and increasing disposable income. As a result, there is a rising demand for smart appliances that offer convenience, efficiency, and connectivity. Consumers in Bangladesh are increasingly looking for appliances that can be controlled remotely through smartphones or voice assistants, allowing them to manage their homes more efficiently. Additionally, energy efficiency is a key consideration for customers in Bangladesh, as they seek to reduce their electricity consumption and contribute to environmental sustainability.

Trends in the market:
One of the major trends in the Smart Appliances market in Bangladesh is the increasing adoption of smart home systems. These systems integrate various smart appliances, such as smart refrigerators, smart air conditioners, and smart washing machines, into a centralized control system. This allows users to monitor and control multiple appliances from a single interface, enhancing convenience and efficiency. Another trend is the growing popularity of smart kitchen appliances, such as smart ovens and smart coffee makers, which offer advanced features and connectivity options.

Local special circumstances:
Bangladesh faces frequent power outages and voltage fluctuations, which can damage appliances and disrupt their normal functioning. This has led to a higher demand for smart appliances with built-in voltage stabilizers and surge protection features. Additionally, the high cost of electricity in Bangladesh has prompted consumers to seek energy-efficient appliances that can help reduce their electricity bills. As a result, there is a growing demand for smart appliances that are designed to consume less energy while maintaining optimal performance.

Underlying macroeconomic factors:
The growing economy of Bangladesh, coupled with increasing urbanization and rising disposable income, is driving the demand for smart appliances. The government of Bangladesh has also taken initiatives to promote the use of energy-efficient appliances and smart technologies in households, further boosting the market. Additionally, the availability of affordable smartphones and internet connectivity has made it easier for consumers to adopt smart appliances and control them remotely. In conclusion, the Smart Appliances market in Bangladesh is witnessing significant growth and development due to the preferences of customers for convenience, efficiency, and energy efficiency. The adoption of smart home systems and smart kitchen appliances is on the rise, driven by factors such as urbanization, rising disposable income, and government initiatives. Local special circumstances, such as power outages and high electricity costs, have further fueled the demand for smart appliances with voltage stabilizers and energy-saving features. The underlying macroeconomic factors, including the growing economy and increasing smartphone penetration, are also contributing to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.

Overview

  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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