Smart Home - Spain

  • Spain
  • Revenue in the Smart Home market is projected to reach US$914.1m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.20%, resulting in a projected market volume of US$1,300.0m by 2028.
  • Household penetration will be 16.7% in 2024 and is expected to hit 30.2% by 2028.
  • The average revenue per installed Smart Home currently is expected to amount to US$277.90.
  • A global comparison reveals that most revenue is generated United States (US$38,800.0m in 2024).
Region comparison

Analyst Opinion

The Smart Home market in Spain has been experiencing significant growth and development in recent years.

Customer preferences:
Customers in Spain are increasingly leaning towards smart home technology to enhance convenience, security, and energy efficiency in their homes. With the rise of connected devices and the Internet of Things (IoT), there is a growing demand for smart home solutions that can be easily integrated and controlled through mobile applications. Homeowners are looking for ways to streamline their daily routines and have greater control over their home environment, driving the adoption of smart thermostats, lighting systems, security cameras, and other connected devices.

Trends in the market:
One of the notable trends in the Smart Home market in Spain is the increasing popularity of voice-controlled smart speakers and virtual assistants. Devices like Amazon Echo and Google Home have gained traction among consumers for their ability to control smart home devices, play music, provide information, and perform various tasks through voice commands. This trend indicates a shift towards more intuitive and seamless smart home experiences that prioritize user convenience and accessibility.

Local special circumstances:
Spain's unique cultural aspects and lifestyle preferences play a role in shaping the Smart Home market in the country. The concept of "siesta" and extended family gatherings are integral parts of Spanish culture, influencing the demand for smart home solutions that can accommodate flexible schedules and cater to the needs of multiple household members. Additionally, the country's focus on sustainability and energy efficiency is driving the adoption of smart home technologies that help reduce energy consumption and promote eco-friendly practices among consumers.

Underlying macroeconomic factors:
The growing economy in Spain, coupled with increasing urbanization and digitalization, is creating a conducive environment for the expansion of the Smart Home market. As more households in urban areas seek modern and technologically advanced living spaces, the demand for smart home solutions is expected to rise. Furthermore, government initiatives promoting innovation and technology adoption are supporting the growth of the smart home industry in Spain, encouraging both consumers and businesses to invest in connected devices and automation technologies.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.


  • Revenue
  • Key Players
  • Product Types
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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