Tobacco Products - Southeast Asia

Southeast Asia

The Tobacco Products market in Southeast Asia is projected to generate a substantial revenue of US$59.8bn in 2024.
This market is expected to experience a steady annual growth rate of 2.92% from 2024 to 2028 (CAGR 2024-2028).
The largest segment within this market is the Cigarettes segment, which is estimated to have a market volume of US$56.5bn in 2024.
When compared globally, in China emerges as the top revenue generator in the Tobacco Products market, with an estimated revenue of US$298,500m in 2024.
In terms of per capita figures, the revenue generated per person in Southeast Asia's Tobacco Products market is approximately US$102.70 in 2024.
Furthermore, it is anticipated that online sales will contribute around 2.7% of the total revenue in the Tobacco Products market by 2024.
In Southeast Asia, the demand for tobacco products remains strong, with countries like Indonesia and Vietnam being major contributors to the market.

Key regions: Worldwide, India, United States, China, Germany

Market

Region

Region comparison

Currency

Analyst Opinion

Tobacco products have been the focus of tightening regulations for decades. Higher taxation and increasing health awareness among consumers have reduced smoking rates and volume consumption significantly in the past. Over the forecast period, a certain stabilization of these losses is expected to happen. Most growth in the sector, however, is attributable to novel, risk-reduced products that can broadly be classified as vaping products or e-cigarettes (e.g., Juul).

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on consumer spending on Tobacco products, namely, Cigarettes, Cigars, Smoking Tobacco, and E-Cigarettes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, trade data, national statistical office data, third-party studies and reports, survey results from our primary research (e.g., Statista Consumer Insights), as well as performance factors. In addition, we use relevant key market indicators and data from country-specific associations, such as smoking rates, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques, such as exponential trend smoothing and regression analysis. The selection of forecasting techniques is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.