Digital Advertising - Croatia
- Ad spending in the Digital Advertising market is projected to reach €265.40m in 2023.
- The market's largest segment is Search Advertising with a market volume of €109.20m in 2023.
- In global comparison, most ad spending will be generated in the United States (€290.10bn in 2023).
- The average ad spending per user in the Search Advertising segment is projected to amount to €32.80 in 2023.
- In the Digital Advertising market, 54% of total ad spending will be generated through mobile in 2027.
- In the Digital Advertising market, 92% of the Digital Advertising revenue will be generated through programmatic advertising in 2027.