Key regions: China, United States, Europe, Germany, Asia
The eServices market in Croatia has been experiencing significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital technologies. Customer preferences in Croatia have shifted towards convenience and efficiency, with consumers seeking out services that can be accessed and utilized online. This has led to a surge in demand for eServices, such as online banking, e-commerce, and digital entertainment platforms. The convenience of being able to access these services from anywhere and at any time has made them increasingly popular among Croatian consumers. One of the key trends in the eServices market in Croatia is the rapid growth of e-commerce. With the increasing availability of high-speed internet and the growing trust in online transactions, more and more Croatians are choosing to shop online. This trend has been further accelerated by the COVID-19 pandemic, which has forced many people to rely on online shopping for their everyday needs. As a result, e-commerce platforms in Croatia have experienced a surge in demand, with both local and international players entering the market to cater to this growing customer base. Another trend in the eServices market in Croatia is the increasing adoption of digital payment solutions. Croatians are increasingly using digital wallets and mobile payment apps to make payments for goods and services. This trend is being driven by the convenience and security offered by digital payment solutions, as well as the increasing acceptance of these payment methods by merchants. As a result, traditional payment methods such as cash and credit cards are gradually being replaced by digital payment solutions in Croatia. Local special circumstances in Croatia have also contributed to the growth of the eServices market. The country has a high internet penetration rate, with a large percentage of the population having access to the internet. This has created a favorable environment for the development and adoption of eServices. Additionally, the Croatian government has been actively promoting the digitalization of public services, which has further fueled the growth of the eServices market. Underlying macroeconomic factors have also played a role in the development of the eServices market in Croatia. The country has experienced steady economic growth in recent years, which has increased disposable incomes and consumer spending. This has created a favorable market for eServices, as consumers have more resources to spend on digital products and services. Furthermore, the government's investment in digital infrastructure and technology has created an enabling environment for the growth of the eServices market. In conclusion, the eServices market in Croatia is experiencing significant growth, driven by changing customer preferences, the increasing adoption of digital technologies, and favorable macroeconomic factors. The trend towards convenience and efficiency, the rapid growth of e-commerce, the increasing adoption of digital payment solutions, and the government's support for digitalization are all contributing to the development of the eServices market in Croatia.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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