Search Advertising - Spain

Ad spending in the Search Advertising segment is projected to reach US$2.32bn in 2023.
Ad spending is expected to show an annual growth rate (CAGR 2023-2027) of 10.49%, resulting in a projected market volume of US$3.45bn by 2027.
In global comparison, most ad spending will be generated in the United States (US$133.50bn in 2023).
In the Search Advertising segment, US$1.79bn of total ad spending will be generated through mobile in 2027.
The average ad spending per internet user in the Search Advertising segment is projected to amount to US$53.38 in 2023.
The market share of Amazon amounts to an estimated 0% of the Search Advertising segment and the selected region in 2021.