Digital Advertising - Slovenia
- Ad spending in the Digital Advertising market is projected to reach US$175.20m in 2023.
- The market's largest segment is Banner Advertising with a market volume of US$62.55m in 2023.
- In global comparison, most ad spending will be generated in the United States (US$297.40bn in 2023).
- The average ad spending per user in the Social Media Advertising segment is projected to amount to US$51.66 in 2023.
- In the Digital Advertising market, 56% of total ad spending will be generated through mobile in 2027.
- In the Digital Advertising market, 92% of the Digital Advertising revenue will be generated through programmatic advertising in 2027.