Social Media Advertising

  • Europe
  • Ad spending in the Social Media Advertising segment is projected to reach €21,072m in 2021.
  • Ad spending is expected to show an annual growth rate (CAGR 2021-2025) of 9.11%, resulting in a projected market volume of €29,867m by 2025.
  • In global comparison, most ad spending will be generated in the United States (€46,516m in 2021).
  • In the Social Media Advertising segment, €21,491m of total ad spending will be generated through mobile in 2025.
  • In the Social Media Advertising segment, the number of users is expected to amount to 639.6m users by 2025.
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