Smart Home - Europe

Europe

The Smart Home market in Europe is projected to generate a revenue of US$40.1bn by 2024.
This market segment is expected to experience an annual growth rate (CAGR 2024-2028) of 10.03%, resulting in a projected market volume of US$58.8bn by 2028.
By 2028, the number of active households in the Smart Home market is estimated to reach [users_currentlayer_yearend].
The household penetration rate is expected to increase from 24.9% in 2024 to 48.3% by 2028.
Currently, the average revenue per installed Smart Home market is projected to be US$446.00.
When comparing global Smart Home market revenues, it is evident that United States generates the highest revenue, with US$38,800.0m in 2024.
In Germany, the smart home market is experiencing rapid growth, driven by strong consumer demand for energy-efficient and secure home automation systems.

Key regions: United States, United Kingdom, Germany, Europe, Norway

Market

Region

Region comparison

Currency

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.