Market Insights Digital Digital Health Digital Fitness & Well-Being

Fitness Trackers - Belgium

Belgium

In 2024, the Fitness-Tracker market in Belgium is projected to generate a revenue of US$272.40m.
This market is expected to experience a moderate annual growth rate (CAGR 2024-2028) of 2.62%, resulting in a projected market volume of US$302.10m by 2028.
The user penetration rate, representing the proportion of the population using Fitness-Tracker market, is anticipated to be 16.50% in 2024, and it is expected to increase to 16.79% by 2028.
On average, each user is projected to contribute US$182.70 in revenue (ARPU).
When compared globally, it is worth noting that in China is expected to generate the highest revenue in the Fitness-Tracker market, reaching US$26,110.00m in 2024.
Belgium's growing interest in fitness and health has led to an increasing demand for fitness trackers in the digital health market.

Key regions: Canada, Asia, United Kingdom, Italy, Japan

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Analyst Opinion

The Fitness Trackers market in Belgium is showing promising growth and development trends.

Customer preferences: Belgian consumers are increasingly prioritizing their health and well-being, leading to a growing demand for fitness trackers and digital health solutions. The convenience and accessibility of tracking fitness goals and monitoring health metrics through wearable devices are appealing to individuals seeking to lead healthier lifestyles.

Trends in the market: One notable trend in the Fitness Trackers market in Belgium is the integration of advanced technology such as GPS tracking, heart rate monitoring, and sleep tracking in fitness devices. These features cater to the evolving needs of tech-savvy consumers who value comprehensive data insights for their fitness and health management. Additionally, the market is witnessing a rise in the popularity of smartwatches that offer fitness tracking capabilities along with other functionalities like notifications and apps.

Local special circumstances: Belgium's well-established healthcare system and emphasis on preventive care are influencing the adoption of digital health solutions, including fitness trackers. The country's high internet penetration rate and tech-savvy population further contribute to the uptake of wearable devices for monitoring health and fitness. Moreover, the presence of key players in the technology and healthcare industries in Belgium fosters innovation and competition in the Fitness Trackers market.

Underlying macroeconomic factors: The stable economic environment in Belgium supports consumer spending on health and wellness products, including fitness trackers. As disposable incomes rise and the awareness of preventive healthcare grows, more individuals are willing to invest in digital tools for monitoring their fitness levels and overall well-being. Additionally, the increasing focus on remote healthcare services and telemedicine in Belgium is driving the demand for digital solutions that offer convenience and real-time health monitoring.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.