Market Insights Digital Digital Health Digital Fitness & Well-Being

Health & Wellness Coaching - Jordan

Jordan

The Health & Wellness Coaching market in Jordan is expected to achieve a revenue of US$15.36m by 2024.
Moreover, it is projected to showcase an annual growth rate (CAGR 2024-2028) of 9.56%, resulting in a market volume of US$22.13m by 2028.
In terms of user penetration, it is anticipated to be 14.42% in 2024 and is expected to reach 17.05% by 2028.
The average revenue per user (ARPU) is estimated to be US$12.06.
When compared globally, in the United States is anticipated to generate the highest revenue, amounting to US$3,829.00m in 2024.
In Jordan, the demand for digital health platforms and online health coaching services is rapidly growing, as people seek convenient and accessible ways to improve their health and well-being.

Key regions: Asia, United States, United Kingdom, Italy, South Korea

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Analyst Opinion

The Health & Wellness Coaching market in Jordan is experiencing a significant growth trajectory with the rising popularity of Fitness apps, Nutrition apps, and Meditation apps among consumers.

Customer preferences: Consumers in Jordan are increasingly turning to Health & Wellness Coaching apps to lead healthier lifestyles, manage stress, and improve overall well-being. The convenience and accessibility of these apps appeal to individuals with busy schedules who are looking for personalized guidance in their fitness, nutrition, and mental health journeys.

Trends in the market: In Jordan, there is a growing trend towards holistic health and wellness, leading to a surge in demand for Fitness apps that offer workout plans, tracking tools, and virtual coaching sessions. Similarly, Nutrition apps that provide personalized meal plans, calorie tracking, and healthy recipes are gaining popularity among health-conscious individuals in the country. Additionally, Meditation apps offering guided meditation sessions, relaxation techniques, and stress management tools are seeing increased adoption as more people prioritize mental wellness.

Local special circumstances: Jordan's market for Health & Wellness Coaching apps is influenced by the country's cultural emphasis on health and well-being. With a growing awareness of the importance of leading a healthy lifestyle, Jordanian consumers are actively seeking digital solutions to support their wellness goals. The market is also shaped by the presence of a young and tech-savvy population that is driving the adoption of mobile health apps in the country.

Underlying macroeconomic factors: The development of the Health & Wellness Coaching market in Jordan is further supported by the country's improving economic conditions and rising disposable incomes. As more Jordanians have access to smartphones and the internet, the demand for Health & Wellness Coaching apps is expected to continue growing. Additionally, government initiatives promoting healthy living and preventive healthcare are creating a favorable environment for the expansion of the market in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.