Market Insights Digital Digital Health Digital Fitness & Well-Being Health & Wellness Coaching

Nutrition Apps - China

China

The Nutrition Apps market in China is forecasted to achieve a revenue of US$1.11bn by the year 2024.
Furthermore, it is anticipated that the market will experience an annual growth rate of 8.35% (CAGR 2024-2028), resulting in a projected market volume of US$1.53bn by 2028.
In terms of user penetration, it is estimated to be 4.64% in 2024 and is expected to increase to 5.23% by 2028.
The average revenue per user (ARPU) is projected to be US$38.42.
When compared globally, it is noteworthy that in India is predicted to generate the highest revenue in the Nutrition Apps market, reaching US$1,581.00m in 2024.
China's nutrition app market is booming, driven by the increasing demand for healthy eating and fitness habits among its tech-savvy population.

Key regions: South Korea, China, Italy, Asia, United States

Market

Region

Region comparison

Currency

Analyst Opinion

The Nutrition Apps market in China is experiencing significant growth and evolution, with Fitness apps, Nutrition apps, and Meditation apps gaining popularity among consumers.

Customer preferences: Chinese consumers are increasingly prioritizing health and wellness, leading to a growing demand for nutrition and fitness apps that can help them achieve their health goals. With rising health awareness and concerns about lifestyle diseases, individuals are turning to digital solutions to monitor their diet, exercise routines, and mental well-being.

Trends in the market: In China, there is a notable trend towards personalized nutrition and fitness plans offered by apps. Consumers are looking for customized recommendations based on their specific dietary needs, fitness levels, and health objectives. This trend is driving the development of innovative app features such as AI-powered meal planning, virtual personal training sessions, and mindfulness exercises. Moreover, the integration of social networking elements within nutrition apps is gaining traction in China. Users are seeking community support, accountability, and motivation to stay consistent with their health regimens. As a result, nutrition apps with social sharing capabilities, group challenges, and forums are becoming increasingly popular in the Chinese market.

Local special circumstances: One unique aspect of the Chinese market is the emphasis on Traditional Chinese Medicine (TCM) principles in nutrition and wellness apps. Many apps in China incorporate TCM practices, such as herbal remedies, acupuncture points, and Qi Gong exercises, to provide holistic health solutions to users. This blending of modern technology with traditional medicine resonates well with Chinese consumers who value a balanced approach to health. Additionally, the sheer size of the Chinese market and the tech-savvy nature of its population contribute to the rapid adoption of nutrition apps. With a large number of smartphone users and a growing middle-class population, app developers have a vast consumer base to target in China.

Underlying macroeconomic factors: The growing disposable income levels in China have enabled more individuals to invest in health and wellness products and services, including nutrition apps. As urbanization and sedentary lifestyles become prevalent in Chinese cities, there is a greater need for digital solutions to combat health issues stemming from these trends. The convenience, accessibility, and affordability of nutrition apps make them an attractive option for health-conscious consumers in China.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.