Digital Treatment & Care - Africa

Africa

The Digital Treatment & Care market in Africa is projected to reach a revenue of US$1.86bn in 2024.
It is expected to show an annual growth rate (CAGR 2024-2028) of 9.76%, resulting in a projected market volume of US$2.70bn by 2028.
The user penetration is forecasted to be 14.07% in 2024 and is expected to increase to 18.48% by 2028.
The average revenue per user (ARPU) is expected to be US$10.28.
In global comparison, in the United States is projected to generate the highest revenue in the Digital Treatment & Care market, amounting to US$24,240.00m in 2024.
In Africa, the digital treatment and care market is gaining momentum, with innovative solutions being developed to overcome healthcare infrastructure challenges.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Africa is experiencing significant growth and development across various sub-markets.

Customer preferences: Customers in Africa are increasingly turning to digital treatment and care options due to the convenience and accessibility they offer. The rise of smartphone usage and internet penetration has made it easier for individuals to access healthcare services remotely. Additionally, the younger population in Africa is more tech-savvy and open to trying digital solutions for their healthcare needs.

Trends in the market: In Nigeria, there is a growing demand for contraception/fertility apps as more women seek convenient and discreet ways to track their menstrual cycles and monitor their fertility. Medication checker apps are also gaining popularity in South Africa, where people are becoming more conscious about drug interactions and side effects. Online pharmacies are thriving in Kenya, where access to traditional brick-and-mortar pharmacies can be limited in rural areas.

Local special circumstances: One of the key drivers of the Digital Treatment & Care market in Africa is the lack of adequate healthcare infrastructure in many regions. Limited access to healthcare facilities and healthcare professionals has led to an increased reliance on digital solutions for medical advice and treatment. Additionally, the high cost of traditional healthcare services has pushed individuals to explore more affordable options available through digital platforms.

Underlying macroeconomic factors: The rapid urbanization and population growth in Africa have contributed to the increasing demand for digital treatment and care services. As more people move to urban areas, there is a greater need for efficient healthcare solutions that can cater to a larger population. Additionally, the rising middle class in Africa has more disposable income to spend on healthcare, driving the growth of the Digital Treatment & Care market in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.