Digital Treatment & Care - ASEAN

ASEAN

The Digital Treatment & Care market in ASEAN is expected to achieve a revenue of US$2.38bn by 2024.
Over the next five years, from 2024 to 2028, the market is projected to grow at a compound annual growth rate (CAGR) of 9.17%, resulting in a market volume of US$3.38bn by 2028.
In terms of user penetration, it is anticipated to be 16.99% in 2024 and is expected to increase to 21.31% by 2028.
The average revenue per user (ARPU) is projected to be US$17.90.
In comparison to other countries worldwide, in the United States is expected to generate the highest revenue in the Digital Treatment & Care market, reaching US$24,240.00m in 2024.
In Singapore, the digital treatment & care market is thriving due to the country's advanced healthcare system and strong investment in digital health technologies.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in ASEAN is experiencing significant growth and development across various sub-markets.

Customer preferences: Customers in ASEAN are increasingly turning to digital solutions for their treatment and care needs, driven by the convenience, accessibility, and cost-effectiveness offered by these technologies. There is a growing preference for digital contraception/fertility apps, medication checker apps, online pharmacies, smart health monitoring devices such as thermometers, blood glucose meters, and blood pressure meters, as well as social alarms for emergency situations.

Trends in the market: In Singapore, there is a rising trend towards the use of online pharmacies for prescription refills and medication deliveries, especially among busy urban dwellers. The country's well-established healthcare infrastructure and high internet penetration rate contribute to the popularity of digital treatment solutions. Additionally, smart health monitoring devices like smart thermometers and blood glucose meters are gaining traction among health-conscious individuals looking to track their vital signs conveniently.

Local special circumstances: In Indonesia, the digital treatment market is seeing a surge in the adoption of contraception/fertility apps as the country grapples with population control issues. These apps provide users with valuable insights into their reproductive health and help them make informed decisions about family planning. Moreover, the widespread use of smartphones in Indonesia makes it easier for individuals to access these digital tools, driving market growth.

Underlying macroeconomic factors: The economic growth and increasing disposable income levels in ASEAN countries are fueling the demand for digital treatment and care solutions. As more people gain access to smartphones and the internet, the market for digital health services is expanding rapidly. Additionally, the COVID-19 pandemic has accelerated the adoption of telemedicine and digital health technologies in the region, as people seek remote and contactless healthcare options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.