Market Insights Digital Digital Health Digital Treatment & Care

Digital Care Management - Morocco

Morocco

The Digital Care Management market in Morocco is anticipated to witness a significant growth in revenue, reaching US$27.77m in 2024.
This projection indicates a promising future for the market segment in the country.
Moreover, it is expected that the revenue will continue to rise steadily with an annual growth rate (CAGR 2024-2028) of 9.53%.
By 2028, the market volume is projected to reach an impressive US$39.97m, indicating a strong potential for growth in the industry.
In terms of user penetration, it is estimated that 13.15% of the population will be utilizing digital care management services in 2024.
This number is expected to increase to 15.95% by 2028, showcasing a growing acceptance and adoption of these services among the population.
Furthermore, the average revenue per user (ARPU) is projected to be US$5.47, indicating the amount of revenue generated from each user utilizing digital care management services in Morocco.
In a global comparison, it is worth noting that in the United States is expected to generate the highest revenue in the Digital Care Management market, with an estimated revenue of US$19,020.00m in 2024.
This highlights the dominance of the United States in this market segment.
Overall, the Digital Care Management market in Morocco is poised for substantial growth, with promising revenue projections and increasing user penetration.
This presents a lucrative opportunity for businesses operating in this sector to capitalize on the growing demand for digital care management services in the country.
Morocco's digital care management market is rapidly expanding, driven by the government's focus on healthcare digitization and increasing demand for remote patient monitoring.

Key regions: Italy, Japan, United Kingdom, France, Asia

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Care Management market in Morocco is experiencing significant growth and development, with a focus on online pharmacy, medication checker apps, and contraception and fertility apps.

Customer preferences: Customers in Morocco are increasingly turning to digital platforms for their healthcare needs due to the convenience and accessibility they offer. The younger population, in particular, is more tech-savvy and prefers the ease of ordering medications online or tracking their health using mobile apps. Additionally, the privacy and discretion provided by digital platforms for services such as contraception and fertility apps are appealing to many customers in the conservative Moroccan society.

Trends in the market: In Morocco, there is a noticeable trend towards the adoption of online pharmacy services, driven by the growing demand for over-the-counter medications and health products. The convenience of having medications delivered to their doorstep is a key factor driving this trend. Medication checker apps are also gaining popularity as they provide users with easy access to information about different medications, including potential side effects and interactions. This trend is fueled by the increasing awareness among Moroccans about the importance of medication safety and adherence. Moreover, contraception and fertility apps are on the rise in Morocco, offering women a discreet and convenient way to track their menstrual cycles, ovulation, and fertility windows. These apps cater to the changing attitudes towards family planning and reproductive health in the country.

Local special circumstances: Morocco's healthcare system is facing challenges such as limited access to healthcare facilities, especially in rural areas, and long waiting times in public hospitals. As a result, many Moroccans are turning to digital care management solutions to bridge the gap and receive timely healthcare services. The government's efforts to promote digital health initiatives and improve healthcare infrastructure are also contributing to the growth of the Digital Care Management market in the country.

Underlying macroeconomic factors: The increasing internet penetration and smartphone usage in Morocco are playing a significant role in driving the growth of the Digital Care Management market. As more Moroccans gain access to the internet and mobile devices, the adoption of digital healthcare solutions is expected to continue to rise. Additionally, the rising disposable income levels in the country are enabling more people to afford digital health services, further fueling the market growth. Overall, the combination of changing consumer preferences, technological advancements, and supportive government policies is shaping the Digital Care Management market in Morocco.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.