Digital Treatment & Care - Gambia

Gambia

The Digital Treatment & Care market in Gambia is projected to reach a revenue of US$1.86m in 2024.
This market segment is expected to demonstrate a steady annual growth rate (CAGR 2024-2028) of 5.57%, resulting in a projected market volume of US$2.31m by 2028.
In terms of user penetration, it is estimated to be 11.31% in 2024 and is expected to increase to 14.35% by 2028.
The average revenue per user (ARPU) is projected to be US$6.08.
In a global comparison, in the United States is anticipated to generate the highest revenue in the Digital Treatment & Care market, amounting to US$24,240.00m in 2024.
Gambia is witnessing a surge in digital treatment and care, with telemedicine platforms bridging the gap between healthcare providers and remote patients.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Gambia is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: In Gambia, there is a growing preference among consumers for digital healthcare solutions due to their convenience, accessibility, and cost-effectiveness. Consumers are increasingly turning to digital treatment and care options such as medication checker apps, online pharmacies, and smart health devices to manage their health more effectively.

Trends in the market: One notable trend in the Gambian market is the increasing adoption of contraception/fertility apps, as more individuals seek to take control of their reproductive health. These apps offer users a discreet and convenient way to track their fertility cycles and access information on contraception methods. Additionally, the use of smart thermometers and smart blood pressure meters is on the rise in Gambia, as individuals become more proactive about monitoring their vital signs and overall health.

Local special circumstances: In Gambia, where access to traditional healthcare services can be limited, digital treatment and care solutions play a crucial role in bridging the gap and improving healthcare outcomes. The use of social alarms, for instance, provides a sense of security and assistance for individuals, particularly the elderly or those with chronic conditions, in case of emergencies.

Underlying macroeconomic factors: The increasing penetration of smartphones and the internet in Gambia is a key driver of the growth of the digital treatment & care market in the country. As more people gain access to mobile technology, the potential reach of digital healthcare solutions expands, making it easier for individuals to engage with these innovative services. Additionally, the government's focus on improving healthcare infrastructure and services further supports the adoption of digital treatment and care solutions in Gambia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.