Digital Treatment & Care - Hungary

Hungary

Revenue in the Digital Treatment & Care market of Hungary is projected to reach US$109.90m in 2024.
The market is expected to show an annual growth rate (CAGR 2024-2028) of 3.70%, resulting in a projected market volume of US$127.10m by 2028.
User penetration in Hungary will be 30.62% in 2024 and is expected to hit 32.41% by 2028.
The average revenue per user (ARPU) in Hungary is expected to amount to US$37.60.
In global comparison, most revenue will be generated in the United States, with US$24,240.00m in 2024.
Hungary is experiencing a growing trend in the adoption of digital treatment and care solutions, with an emphasis on personalized healthcare and telemedicine services.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Hungary is experiencing significant growth and development, driven by various factors influencing consumer behavior and market dynamics.

Customer preferences: Hungarian consumers are increasingly turning to digital solutions in healthcare, seeking convenience, accessibility, and personalized treatment options. The demand for contraception/fertility apps, medication checker apps, online pharmacies, smart devices such as thermometers, blood glucose meters, and blood pressure meters, as well as social alarms is on the rise. These digital tools offer users the ability to monitor their health conditions, access medical information, and receive timely alerts or reminders, aligning with the trend towards proactive healthcare management.

Trends in the market: In Hungary, there is a growing trend towards the adoption of digital therapeutics, which leverage technology to deliver evidence-based interventions for the treatment of various medical conditions. This shift is driven by the increasing prevalence of chronic diseases and the need for more efficient and cost-effective healthcare solutions. Additionally, the rising awareness of preventive healthcare measures and the emphasis on remote monitoring and telemedicine services are contributing to the expansion of the Digital Treatment & Care market in the country.

Local special circumstances: Hungary's healthcare system is undergoing digital transformation, with the government implementing initiatives to promote the use of e-health solutions and improve healthcare access for the population. The integration of digital treatment and care technologies into the existing healthcare infrastructure is creating opportunities for innovation and collaboration between healthcare providers, tech companies, and consumers. Moreover, the presence of a tech-savvy population and the increasing penetration of smartphones and internet connectivity are facilitating the adoption of digital health tools in Hungary.

Underlying macroeconomic factors: The growing healthcare expenditure, coupled with the need to address the challenges posed by an aging population and the burden of chronic diseases, is driving investments in digital treatment and care solutions in Hungary. The government's focus on healthcare modernization and the promotion of digital health initiatives are creating a favorable environment for market growth and innovation. Additionally, the evolving regulatory landscape and the emphasis on data privacy and security are shaping the development of the Digital Treatment & Care market in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.