Digital Treatment & Care - Iran

Iran

The revenue in the Digital Treatment & Care market in Iran is projected to reach US$131.50m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2028) of 9.25%, resulting in a projected market volume of US$187.30m by 2028.
The user penetration is anticipated to be 18.90% in 2024 and is expected to reach 24.73% by 2028.
The average revenue per user (ARPU) is projected to be US$7.91.
In global comparison, in the United States is expected to generate the most revenue in the Digital Treatment & Care market, amounting to US$24,240.00m in 2024.
Iran is seeing a rapid growth in the adoption of digital treatment and care solutions, transforming the healthcare landscape.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Iran is witnessing significant growth and development across various sub-markets.

Customer preferences: Iranian consumers are increasingly turning to digital solutions for healthcare needs due to the convenience and accessibility they offer. The younger population, in particular, is more tech-savvy and inclined towards using digital treatment and care applications. The demand for online pharmacy services is on the rise as people seek easier ways to purchase medications and healthcare products.

Trends in the market: In Iran, there is a growing trend towards the adoption of smart health devices such as smart thermometers, blood glucose meters, and blood pressure monitors. These devices allow individuals to monitor their health parameters conveniently at home and share the data with healthcare providers if needed. Additionally, there is a noticeable interest in contraception/fertility apps among Iranian women who are looking for effective family planning solutions.

Local special circumstances: Iran has a relatively young population compared to many Western countries, which influences the preferences and trends in the Digital Treatment & Care market. The increasing awareness about the importance of preventive healthcare measures is driving the demand for digital health solutions in the country. Moreover, the traditional healthcare system in Iran faces challenges such as long waiting times and limited access to specialized care, making digital treatment and care options more appealing to the population.

Underlying macroeconomic factors: The economic landscape in Iran plays a crucial role in shaping the Digital Treatment & Care market. Despite facing sanctions and economic difficulties, the country has been investing in healthcare infrastructure and technology. This has created opportunities for digital health companies to introduce innovative solutions and services to cater to the evolving needs of the Iranian population. Additionally, the government's focus on promoting telemedicine and digital healthcare initiatives further propels the growth of the market in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.