Digital Treatment & Care - Kenya

Kenya

The Digital Treatment & Care market in Kenya is projected to witness a substantial growth in revenue, with an estimated value of KES US$109.70m in 2024.
This growth is anticipated to continue at a steady pace, with a compound annual growth rate (CAGR 2024-2028) of 4.30%, resulting in a projected market volume of KES US$129.80m by 2028.
In terms of user penetration, it is expected to be 14.34% in 2024 and is projected to reach 18.42% by 2028.
This indicates an increasing adoption of digital treatment and care solutions among the Kenyan population.
The average revenue per user (ARPU) is anticipated to be KES US$13.03, reflecting the average amount of revenue generated per user in the market.
When comparing the global market, it is worth noting that in the United States is expected to generate the highest revenue in the Digital Treatment & Care market, amounting to US$24,240.00m in 2024.
This showcases the dominant position of the United States in the global market.
Overall, the Digital Treatment & Care market in Kenya shows promising growth potential, driven by increasing user penetration and anticipated revenue per user.
Kenya is experiencing a growing trend in the adoption of digital treatment and care solutions, revolutionizing the healthcare industry.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Kenya is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: In Kenya, there is a growing demand for digital healthcare solutions that offer convenience, accessibility, and affordability. Customers are increasingly turning to digital treatment and care options such as contraception/fertility apps, medication checker apps, online pharmacies, and smart health devices. These digital tools provide users with the ability to manage their health more effectively and make informed decisions about their treatment and care.

Trends in the market: One notable trend in the Kenyan market is the increasing adoption of mobile health applications, particularly in the areas of contraception/fertility tracking and medication management. These apps provide users with a convenient way to track their reproductive health or medication schedules, leading to better health outcomes. Additionally, the rise of online pharmacies in Kenya is making it easier for customers to access a wide range of medications and healthcare products from the comfort of their homes. The popularity of smart health devices such as thermometers, blood glucose meters, and blood pressure monitors is also on the rise, as Kenyan consumers become more proactive about monitoring their health.

Local special circumstances: Kenya has a rapidly growing tech-savvy population with high rates of smartphone penetration, making it conducive for the adoption of digital treatment and care solutions. The country also faces challenges in its healthcare system, such as limited access to healthcare facilities in rural areas and long wait times in urban centers. As a result, digital health solutions are filling a critical gap in the healthcare sector by providing remote access to healthcare services and empowering individuals to take control of their health.

Underlying macroeconomic factors: The Kenyan government has been supportive of initiatives aimed at improving healthcare access and outcomes through technology. Policies promoting the use of digital health solutions and investments in healthcare infrastructure are driving the growth of the digital treatment and care market in the country. Additionally, the increasing disposable income and changing lifestyles of Kenyan consumers are influencing their healthcare preferences, with many opting for convenient and tech-driven healthcare solutions.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.