Digital Treatment & Care - Serbia

Serbia

The Digital Treatment & Care market in Serbia is projected to reach a revenue of US$85.30m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2028) of 10.77%, resulting in a projected market volume of US$128.40m by 2028.
The user penetration rate is expected to be 26.87% in 2024 and is projected to reach 34.50% by 2028.
The average revenue per user (ARPU) is expected to amount to US$46.50.
In global comparison, in the United States is expected to generate the highest revenue, amounting to US$24,240.00m in 2024.
Serbia is experiencing a surge in digital treatment & care adoption, with innovative platforms and mobile apps transforming the healthcare landscape.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Serbia is experiencing significant growth and development, with various sub-markets showing promising trends and opportunities for expansion.

Customer preferences: Consumers in Serbia are increasingly turning to digital solutions for their healthcare needs, seeking convenience, accessibility, and personalized treatment options. The demand for digital treatment and care services such as medication checker apps, online pharmacies, and smart health devices is on the rise as individuals look for ways to manage their health more efficiently.

Trends in the market: One notable trend in the Serbian market is the growing popularity of online pharmacies and medication checker apps. These platforms offer users the convenience of ordering medications online and verifying the safety and authenticity of their prescriptions. Additionally, the adoption of smart health devices like smart thermometers, blood glucose meters, and blood pressure monitors is increasing as people become more proactive about monitoring their health from home.

Local special circumstances: In Serbia, the healthcare system faces challenges such as limited access to healthcare services in rural areas and long wait times for medical appointments. As a result, digital treatment and care solutions are becoming increasingly attractive to individuals who are looking to overcome these barriers and take control of their health. The convenience of accessing healthcare services online and monitoring vital signs remotely is particularly appealing in a country where traditional healthcare delivery may be less accessible.

Underlying macroeconomic factors: The digital healthcare market in Serbia is also influenced by macroeconomic factors such as technological advancements, increasing internet penetration, and a growing focus on preventative healthcare. As the country continues to invest in digital infrastructure and healthcare innovation, the opportunities for digital treatment and care providers to expand their offerings and reach a wider audience are expected to grow. Additionally, the rising prevalence of chronic diseases and the need for more efficient healthcare solutions are driving the demand for digital therapeutics and smart health devices in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.