Digital Treatment & Care - Turkey

Turkey

The Digital Treatment & Care market in Turkey is anticipated to witness a substantial growth in revenue, reaching US$424.70m in 2024.
This projection is based on the expected annual growth rate (CAGR 2024-2028) of 6.89%, which will result in a market volume of US$554.50m by 2028.
In terms of user penetration, it is estimated to be 23.56% in 2024 and is expected to increase to 26.26% by 2028.
This indicates a rising adoption of digital treatment and care services among the population.
The average revenue per user (ARPU) is projected to be US$20.88, which showcases the potential for generating revenue per individual user in the market.
When compared globally, it is noteworthy that in the United States will generate the highest revenue in the Digital Treatment & Care market, amounting to US$24,240.00m in 2024.
This demonstrates the dominant position of the United States in this market segment.
Turkey has seen a surge in the adoption of digital treatment and care solutions, revolutionizing the healthcare sector in the country.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Turkey is experiencing significant growth and development.

Customer preferences: Turkish consumers are increasingly turning to digital solutions for their healthcare needs, driven by the convenience and accessibility offered by these technologies. The younger population, in particular, is more tech-savvy and comfortable using digital tools for managing their health. The demand for digital treatment and care options such as contraception/fertility apps, medication checker apps, online pharmacies, and smart health devices is on the rise as consumers seek more personalized and convenient healthcare solutions.

Trends in the market: In Turkey, there is a growing trend towards using digital therapeutics and smart health devices to monitor and manage chronic conditions such as diabetes and hypertension. Smart thermometers, blood glucose meters, and blood pressure monitors are becoming increasingly popular among Turkish consumers who are looking to take a more proactive approach to their health. Additionally, the use of social alarms for the elderly population is gaining traction as families seek better ways to ensure the safety and well-being of their loved ones.

Local special circumstances: One of the key drivers of the digital treatment and care market in Turkey is the increasing smartphone penetration rate in the country. With a large portion of the population having access to smartphones and the internet, the adoption of digital health solutions is more widespread. Additionally, the Turkish government has been supportive of digital health initiatives, which has created a favorable environment for the growth of the market. The younger demographics in Turkey are also more open to trying out new technologies, making them more receptive to digital treatment and care options.

Underlying macroeconomic factors: The rapid urbanization and changing lifestyle patterns in Turkey are contributing to the growing burden of chronic diseases in the country. As a result, there is a greater need for innovative and cost-effective healthcare solutions to address these health challenges. The rising healthcare costs and the strain on the traditional healthcare system are also driving the demand for digital treatment and care alternatives. Additionally, the COVID-19 pandemic has further accelerated the adoption of digital health technologies in Turkey, as people seek remote and contactless healthcare options.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.