Digital Treatment & Care - Zimbabwe

Zimbabwe

The Digital Treatment & Care market in Zimbabwe is projected to reach a revenue of US$19.32m in 2024.
It is expected to demonstrate an annual growth rate (CAGR 2024-2028) of 11.15%, resulting in a projected market volume of US$29.49m by 2028.
In 2024, the user penetration is estimated to be 16.17% and is expected to increase to 17.84% by 2028.
The average revenue per user (ARPU) is projected to amount to US$7.54.
When compared globally, in the United States is expected to generate the highest revenue, reaching US$24,240.00m in 2024.
The adoption of digital treatment and care solutions in Zimbabwe is steadily increasing, transforming healthcare delivery and improving patient outcomes.

Key regions: Japan, India, United States, Canada, Italy

Definition:

The Digital Treatment & Care market includes devices and apps that help users monitor and analyze lifestyle-related aspects and improve their overall health. It includes user and revenue trends for four categories: digital care management, connected Biosensors, and online pharmacies.

Structure:

The Digital Treatment & Care market is divided into four markets:

Connected Biosensors: Biosensors that collect information on a variety of health parameters and vital signs of an individual (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electrical signals.

Digital Care Management: Various apps that help users monitor/detect/analyze physical health conditions. Contraception and fertility apps provide users with guidelines on self-care, family planning, and birth control, raise their awareness, and offer monitoring functions. Medication checker apps provide users with useful dosage intake guidelines, drug interaction information, and personal medication records.

Online Pharmacies: Over-the-counter medicine that can be purchased without a medical prescription through online sales channels. The market comprises analgesics, cold and cough medication, digestives and intestinal remedies, skin treatment products, and vitamins and minerals.

Digital Therapeutics (DTx): Software-based therapeutic interventions that deliver evidence-based therapeutic content to patients to prevent, manage, or treat a medical condition. DTx can be used to treat a wide range of conditions, including chronic diseases, mental health disorders, and substance use disorders.

Additional Information:

The digital care management user base includes paying and non-paying customers. The revenue figures only include revenues generated from paid apps offering premium options and from in-app purchases; revenues from app downloads and advertising are not included. The data only reflects B2C revenues; B2B and C2C revenues are not covered.

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Treatment & Care market in Zimbabwe is experiencing significant growth and development, driven by various factors shaping the healthcare landscape in the country.

Customer preferences: In Zimbabwe, there is a growing trend towards the adoption of digital health solutions such as contraception/fertility apps, medication checker apps, online pharmacies, smart thermometers, smart blood glucose meters, smart blood pressure meters, and social alarms. Consumers are increasingly seeking convenient and accessible ways to manage their health and well-being, leading to a rise in the demand for digital treatment and care services.

Trends in the market: The Digital Treatment & Care market in Zimbabwe is witnessing a surge in the popularity of online pharmacies, as more consumers are turning to digital platforms to purchase medications and healthcare products. Additionally, there is a growing interest in smart health devices such as thermometers, blood glucose meters, and blood pressure monitors, which enable individuals to monitor their health parameters more effectively. The use of digital therapeutics is also on the rise, with healthcare providers incorporating digital solutions into treatment plans for various health conditions.

Local special circumstances: Zimbabwe's healthcare system faces challenges such as limited access to quality healthcare services in remote areas, inadequate infrastructure, and shortages of medical supplies. In this context, digital treatment and care solutions offer a promising opportunity to bridge the gap and improve healthcare delivery in the country. The increasing penetration of mobile phones and internet connectivity in Zimbabwe further supports the adoption of digital health technologies among the population.

Underlying macroeconomic factors: The economic landscape in Zimbabwe, characterized by inflation and currency fluctuations, has influenced the healthcare sector and driven the adoption of cost-effective digital solutions. As the country works towards improving its healthcare infrastructure and services, digital treatment and care technologies present a viable option to enhance efficiency, accessibility, and affordability in healthcare delivery. The government's initiatives to promote digital health innovation and partnerships with private sector players are also contributing to the growth of the Digital Treatment & Care market in Zimbabwe.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenues and user data of relevant mobile applications and consumer electronics companies.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, and survey results from primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, internet penetration, smartphone penetration, consumer spending, and healthcare spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.