Market Insights Digital Digital Media ePublishing

eBooks - Latvia

Latvia

The eBooks market in Latvia is projected to reach revenue of US$1.78m by 2024.
This represents a significant growth in the market segment.
It is expected that the revenue will continue to grow at an annual rate of 1.29%, resulting in a projected market volume of US$1.85m by 2027.
This indicates a positive trend in the eBooks market in Latvia.
In terms of readership, it is expected that the number of readers in Latvia will reach 216.6k users by 2027.
This indicates a growing interest in eBooks market among the population.
Furthermore, user penetration is projected to increase from 11.9% in 2024 to 12.3% by 2027.
This indicates a higher adoption rate of eBooks market among the population.
The average revenue per user (ARPU) in Latvia's eBooks market is expected to be US$8.25.
This indicates the amount of revenue generated per user on average.
This metric helps to understand the profitability of the market segment in Latvia.
In a global comparison, in the United States is projected to generate the highest revenue in the eBooks market, with a staggering amount of US$5,336.00m in 2024.
This highlights the dominance of the United States in this market segment.
Overall, the eBooks market in Latvia is expected to experience steady growth in terms of revenue, readership, and user penetration.
This presents opportunities for both businesses and consumers in the country.
The eBook market in Latvia is experiencing a surge in popularity, with an increasing number of readers embracing digital books for their convenience and accessibility.

Key regions: France, India, United Kingdom, Japan, China

Market

Region

Region comparison

Currency

Analyst Opinion

In comparison to physical books, eBooks are often sold for quite high prices, and consumers do not actually benefit from the cost reduction that comes from low printing and distribution expenses. This circumstance curbs the eBooks market’s growth potential heavily, although the general adaption among consumers is still consistently growing.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the ePublishing market. ePublishing is defined as paid editorial/written content distributed over the internet, including eBooks (fiction, non-fiction, and academic publications), digital editions (replicas) of consumer and trade/business magazines (eMagazines), as well as daily or weekly newspapers (ePapers). All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.