Mobile Games - Taiwan

  • Taiwan
  • The Mobile Games market in Taiwan is expected to witness a significant increase in revenue, with projections indicating that it will reach US$1.20bn in 2023.
  • Furthermore, the market is anticipated to display a steady growth rate, with a Compound Annual Growth Rate (CAGR) of 5.79% from 2023 to 2028.
  • As a result, the projected market volume is estimated to reach US$1.59bn by 2028.
  • Moreover, the number of users in the Mobile Games market is forecasted to rise to 7.0m users by 2028.
  • User penetration is expected to increase from 24.9% in 2023 to 29.0% by 2028, indicating an expanding market reach.
  • In terms of global comparison, it is noteworthy that in China is predicted to generate the highest revenue in the Mobile Games market, with an estimated amount of US$30,240.00m in 2023.
  • This highlights the dominance of the Chinese market in the industry.
  • Lastly, when considering the average revenue per user (ARPU), it is projected to be US$202.30 in 2023, demonstrating the financial value attributed to each user in the Mobile Games market in Taiwan.
  • Taiwan's mobile games market is thriving, with a strong emphasis on multiplayer role-playing games and a loyal player base.

Key regions: United States, Germany, Japan, Europe, China

Region comparison

Analyst Opinion

While already being by far the biggest Video Games market, the Mobile Games market still bears a huge growth potential for the coming years. New adaptions of the mobile gaming hit Pokémon Go, games like Harry Potter: Wizards Unite and Nintendo’s growing support for Mobile Games are essential driving forces for the market’s future development. Also, mobile versions of the popular online games Fortnite and PUBG have a huge impact on the market’s growth.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the Video Games market. Digital video games are defined as fee-based video games distributed over the internet. These include online games, download games, mobile games, and gaming networks. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Global Consumer Survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.


We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). GCS data is reweighted for representativeness.


  • Revenue
  • Analyst Opinion
  • Users
  • Demographics
  • Global Comparison
  • Key Players
  • Methodology
  • Key Market Indicators
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