The Event Tickets market in Africa has been experiencing significant growth in recent years, driven by various factors such as increasing disposable income, changing consumer preferences, and technological advancements. Customer preferences in the Event Tickets market in Africa have been shifting towards more experiential forms of entertainment. Consumers are increasingly seeking unique and immersive experiences, and are willing to spend more on events that offer these experiences. This has led to a rise in demand for tickets to music festivals, live concerts, sporting events, and other cultural and entertainment events. Additionally, there is a growing trend of consumers preferring to purchase tickets online, as it offers convenience and a wider range of options. One of the key trends in the Event Tickets market in Africa is the growth of music festivals. Music festivals have gained popularity among African consumers, with an increasing number of festivals being organized across the continent. These festivals not only provide a platform for local and international artists to showcase their talent, but also offer a unique experience to attendees through a combination of music, art, food, and cultural activities. As a result, the demand for tickets to music festivals has been on the rise. Another trend in the Event Tickets market in Africa is the increasing popularity of sports events. African countries have been hosting major international sporting events, such as the African Cup of Nations and the FIFA World Cup qualifiers. These events attract a large number of spectators, both from within Africa and from other parts of the world. The growing interest in sports has led to a surge in demand for tickets to sporting events, including football matches, athletics competitions, and rugby tournaments. Local special circumstances play a significant role in shaping the Event Tickets market in Africa. One such circumstance is the rapid urbanization and population growth in many African countries. As more people move to cities, the demand for entertainment and cultural events increases. This has led to the emergence of vibrant entertainment scenes in cities across Africa, and a corresponding increase in the demand for event tickets. Underlying macroeconomic factors also contribute to the development of the Event Tickets market in Africa. Economic growth and rising disposable incomes have made entertainment and leisure activities more accessible to a larger segment of the population. As a result, more people are able to afford tickets to events and are willing to spend on experiences that provide entertainment and cultural enrichment. Additionally, technological advancements, such as the widespread use of smartphones and the availability of high-speed internet, have made it easier for consumers to purchase tickets online, further driving the growth of the market. In conclusion, the Event Tickets market in Africa is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers in Africa seek more experiential forms of entertainment and as the continent continues to host major events, the demand for event tickets is expected to continue to rise.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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